ambercrombie and fitch ceo mike jeffrey regrets the comment he made to offend anybody. he is not apologizing it. that comment went viral again and so are the protest. what did he say. "in every school there is cool kids and popular kids and not so cool kids. candidly we go after the cool kids a lot of people don't belong nd can't belong. they lack large and extra large". and this is classic mean girl behavior, right. but everybody is assuming it is a bad thing. i don't think so. i think everybody wants to be a part of the coolclub and be part of the small group. this will boost sales for ambercrombie a among those cool kids. >> morgan, what do you think will this exclusively good for the company in >> it is a bad marketing. the company is biting off their nose to spite their face. one of the underserved market system plus si females and we are seeing their competiters and lucky brands and kardashians and the exclusive have running out larger sizes to accommodate plus- side females. nmike, there is some successful compaes that base success on exclusivy. lock atative no.

. >> in a new book on retail, ceo mike jeffreys is quoted in a 2006 interview saying abercrom and fitch is marketed toward skinny people. a lot of people don't belong in our clothes, and they can't belong. are we exclusionary? absolutely. some shoppers say they're disgusted. >> it's discriminating against us. it totally is. it's almost like ray schism against bigger people, and i don't like it. >> does that stop you from shopping. >> no. they got to make their money, and they're going to do what they do regardless. >> but supports boycotting the retail. she's on the advisory board of the national association to advance that acceptance. >> it's a horrible message to send. it's just kind of in my opinion real promotes the kind of bullying i feel like we as a nation are trying to jump on and end. >> tovar says abercrombie and fitch is going back warde. forever 21 now sales plus sizes and h & m features larger women in its swim suit ads. >> back to the three shirts we bought. only the gap offered an extra, extra large but not in the store, just online. >> all right. sharon chen, thank you.

mike jeffreys was quoted as we go after the attractive all-american kids who have a great attitude and a lot friends. a lot of people don't belong in our clothes and they can't belong. are we exclusionary? absolutely. he is kind of a jerk. the comment prompted an eating disorder survivor to start an on-line petition that ended up getting 70,000 signatures in support. last week the kid dlif delivered it to a and f headquarters. they denounced the remarks and the policy. this sounds like a job for -- >> lightning rooooouuuunnnnddd. lightning round. >> emac, what if anything will this do to abercrombie's bottom line. >> you won't see it immediately, but it is a dopey approach. tj maxx, h&m, they make a lot of money selling clothes to plus sizes. their clothes don't even fit on my barbie dolls. i don't like the company of the product in the store. it is off putting. this is a huge mistake. >> everybody responds not to the clothing, but to the billboard promotions of everybody who are so bone thin that they actually like the fact that a and f are getting crap for it. you get your and bleach

mike jeffrey says candidly we go after the cool kids. we go after the attractive all american kid with a great attitude and a lot of friends. he goes on to say a lot of people don't belong in our clothes and they can't belong. are we exclusionary? absolutely. okay. when you heard that, what was your reaction? >> well, my first reaction is number one you know we talk a lot about bullying in schools with children but i think this is a classic example that bullying can happen even amongst adults. i think it's unfortunate at a time when not only is bullying a prominent issue in our culture we have children as young as five, six, and seven years old developing eating disorders that an adult could make a comment like this. it's extremely devicive and shocking. >> and you work with teenagers, kids that are sensitive to these issues. a comment like that how deeply could that effect them? >> i think in our culture it's pervasive. at a time when kids are developing we say kids are simple. they want to feel special and don't want to get in trouble.

. >> reporter: robin lewis is co-author of "the new rules of retail" all part of mike jeffrey's masterp store to see if we could find something for the average woman, a size 14 in the u.s. but after scanning multiple shelves and racks, we found mostly double zeros and extra smalls and a couple of large p tops and size 10 pants. salespeople there confirmed abercrombie doesn't carry xl or xxl for women. a spokesperson for abercrombie & fitch declined to comment but in a 2006 interview ceo jefferys said we go after the all-american kid. are we exclusionary? absolutely. >> he is a brilliant visionary and he really crystalized this core consumer he was going after. >> reporter: but lewis says it's a model that may not fit the future. plus size shoppers now make up 67% of consumers. >> i think young people, they want cool, but it is how they define it for themselves. >> reporter: from dove's real beauty campaign highlighting real women to h&m's inclusion of plus side swimsuit model jenny ronk, many are making their clothes more accessible. for example, rival retailers h&m and american eagle

abercrombie's ceo mike jeffreys doesn't want larger people shopping in his store.want his core people that richardson as hot as him to wear his clothing. people who wear his clothing should feel like one of the cool kids. >> what message does that tell young women, that they need to be a certain size in order to be a perfect body. that's not cool. >> to be thin is cool and that's not okay. >> the average woman isn't like a size ten10 or 6 you know. there's full figured women out there and they shouldn't be judged by this man. >> in a 2006 interview jeffrey's company said it isn't targeting all shapes and sizes. he says a lot of sizes can't belong in ore clothes. are they exclusionary? absolutely. >> they have racy advertisements. they even got in trouble for markets thong underwear to preteens and yet the company is expanding with more than 300 locations in the u.s. >> abercrombie & fitch is not responding to requests for a comment. >>> welcome to "cbs this morning saturday." i'm nancy cordes. >> and i'm anthony mason. coming up this half hour, three of the biggest

why do we let wealthy white men like enron executive jeffrey skilling get off so easily in this country was miked up and tony in just a moment also although the postal service is one of the most successful government programs in history republicans want to bankrupt it i'll talk with congressman peter de fazio about his plan to save the u.s. postal service later on in tonight's episode and the story of amanda berry gina de souza and michelle knight has captivated the nation but their ordeal could have easily been prevented i'll tell you how infantile take.

why do we let wealthy white men like enron executive jeffrey skilling get off so easily in this country was miked up and tony i'm just a mom also although the postal service one of the most successful government programs in history republicans want to bankrupt it i'll talk with congressman peter de fazio about his plan to save the u.s. postal service later on in tonight's episode and the story of amanda berry gina de hayes says and michelle knight has captivated the nation but their ordeal could have easily been prevented i'll tell you how inside still take.

mike jeffries. they resurfaced from a 2006 interview in which jeffreys justified not selling clothing larger than size0 for women because they want the brand to be worn by cool, good looking people. jeffries says he's story but not changing anything. he said abercrombie and fitch targets its marketing at a particular segment of customers but the company cares about the community in which it operates and is strongly committed to diversity and inclusion. the company met with protesters and has now released a new statement. it says, quote, we look forward to continuing this dialogue and taking concrete steps to demonstrate our commitment to antibullying in addition to our ongoing support of diversity and inclusion. we sincerely regret and apologize for any offense. the apology definitely kicking up a little bit in terms of the language there. but it seems abercrombie and fitch cannot catch a break. a new problem has cropped up for the company. a federal judge in denver is considering an injunction after ruling several stores are unfriendly to the disald. they're potentially difficult for customers in whe

mike barnicle's view of this over tony scott? >> peter travers, "rolling stone" review, the best, one star. >> joe morgan stern kill t >> brian sullivan, we give him five stars, jeffreye. >> he did. >> no. >> he keeps saying it on twitter. and yet, brian, he still has your watch. >> i'm going to ask bradley how many -- >> i gave him my watch. it was a gift. i got that watch for $7 in hong kong. he was admiring t >> greater love hath no man. he is still attacking you. >> such a suck up. >> you guys need to take a little more of your happy juice this morning. what's going on with you? >> all right. >> i wonder what's in those cups. >> personal friend of mine, brian sun vamp you were so great. spill down today's news in six seconds. >> fracing. >> ge getting more into the fracing business. they do not oil they do not drill, who do not actually drive things into the ground but investing billions opening up a new technology center to help sort of perfect this process. ge really transforming itself from what it was into what it is becoming, of course, selling nbc, their stake, getting more into oil and gas, quickly becoming, guys, an energy leader, $15 billion in investmen