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joining us now is co-founder and co-ceo mike kirban congrats on the ipo.are when i see numbers like that, though, i think you've only got one way to go, which is down, given i assume there's a lot of competition coming so are you banking on the market itself increasing dramatically or do you really think you can continue to gain market share? >> we'll continue to gain market share but more importantly we're bringing in new consumers. 66% of our growth this year is coming from new consumers coming into the category. that's what's driving the growth that's what we're really excited about. as we continue to also gain market share going from 42% last year to 46% this year. >> and what gives you the confidence you can go from 46% to i would assume as much as half the market at some point? >> well, we started this business and built it over time with competitors, coke and pepsi. we pushed them out of the market through pure strength and through our supply chain skills. and by being able to push them out of the market, we're now i would say unshackled and we're m