and you were mentioning mike madrid, katty, i should say that chuck rocha and mike madrid have this great to. but he filled out that thought a little bit more when he was telling me about, you know, the fact that he thinks there are so many ads that the democrats are running to latino women about abortion. the idea of work is not just, you know, these... there are many hispanic men who are in the construction sector — put together an ad that's not just about the guy putting on his hard hat going to work, but also the man putting a suit on and going to the office, because the latino experience in the us spans those generations, spans class. and that is something that he thinks would help democrats win over some of those voters. yeah, i mean, i think one otherjust broader point on what i thought what was interesting in that polling, sumi, that you were looking at was, there's a shift going on, a kind of quite important, seismic shift going on in the country where america is becoming just generally much more conservative about immigration. and the shifts of numbers of people who think that i

let's talk to an expert on latino voting patterns, a former republican consultant, mike madrid, and jeny yesterday and is of puerto rican heritage. welcome, both of you. mr madrid, what did that really represent to you? what did that really represent to ou? �* , ., ., , you? it's a reminder of why americans _ you? it's a reminder of why americans voted _ you? it's a reminder of why americans voted for - you? it's a reminder of whyj americans voted for donald you? it's a reminder of why - americans voted for donald trump four years ago, a reminder that he surrounds himself with some of the worst people that are not interested at all in governing and are interested in driving a wedge between americans, and i think when we see the results from the obvious massive backlash they are receiving mail from the puerto massive backlash they are receiving mailfrom the puerto rican community and the less you know community and disaffected republicans, determine or stop the battleground states, specifically pennsylvania. harper or stop the battleground states, specifically pennsylvania. how did it fe

our thanks, mike madrid, author of the latino century. how largest minority is transforming democracy and the ken and jocelyn broad family foundation for supporting tonight's event. if you would, to support the commonwealth club's efforts in making virtual and in-person programing possible, you can visit commonwealth club doors again events. mike, thanks again. thank you, gamers. roddy, thank you. and take care. okay, so i think i'm just going to start just doing a little bit the bookkeeping, but as walk in, my name is chris hayes, it's always wonderful to be here at the brooklyn book festival. it's great to see all you. high and dry here inside. um, we i want to let you know that the the authors you see in this panel, their books will be available and can be purchased from books on call nyc. the authors want to be signing their books immediately. the program, i think i'd say i'm 5% sure of that. got to get nate silver in here to say what probability of them signing their books is, but i think fairly high at the conclusion of the program.

our thanks, mike madrid, author of the latino century. how largest minority is transforming democracy and the ken and jocelyn broad family foundation for supporting tonight's event. if you would, to support the commonwealth club's efforts in making virtual and in-person programing possible, you can visit commonwealth club doors again events. mike, thanks again. thank you, gamers. roddy, thank you. and take care.

mike madrid is one of the co-founders of the lincoln project and author. which be described i'm sure it goes either way the audience, hey, this is a friendly audience for the lincoln project and author of the new book, which many of you have, the latino century how america's largest minority is transforming democracy. i've read it. it's fantastic. mike is the expert over his extensive political. mike has served as the senior adviser, both republicans and democrats, and is one of the country's leading experts on latino voters. so i think that's really one of the great things about you, is you've represented both sides and a dual agent, if you will. he was a spring 2019 fellow at usc's center for the political future, which is an organization that i'm involved with as well in 2020, latinos became largest ethnic voting group in the country the second largest sorry. mike's new book, the latino century, explores the historic rise and growth of latino voters and why the two major political parties in the us have failed to understand the appeal to a significant v

former democratic senator heidi heitkamp of north dakota, the founder of one country project and mike madridrmer political director of california's republican party, co-founder of the lincoln project. heidi, let's talk about vp harris' new focus on whether trump has the physical and mental ability to be president. what do you think about this? >> well, i think anytime you're telling people or making a point that people already know, they've been watching him. they see he's exhausted. he dances to music as opposed to answering questions. he doesn't look like he's having much fun. in fact, the mcdonald's thing actually made him look like he might have enjoyed that little campaign visit, probably handing out happy meals made him happy, but i would tell you that she can see it. everyone can see it. when you're arguing in politics something that is obvious to everyone, i think it's a good method of raising age without saying he's old. >> it's obvious, but when president biden was running, age was a huge focus before he dropped out and the criticism never really stuck to donald trump. so, mike, do

the message that republican consultant and co-founder of anti-trump group the lincoln project, mike madridhas been making for years. latinos are not a monolith, and polls show the issues that consistently drive these voters are not necessarily immigration or race, but affordability and the economy. >> an effort to move away from the mobilization as simply centered in identity politics, and to message more on the issues that are not necessarily so tied to race and ethnicity. think about jobs. >> think about affordable housing. obviously, the conversation over the last year in this country has been about the cost of living. ask any latino that lives in marin or oakland or san francisco. >> it's not just the race for the white house, either. republican candidate for u.s. senate steve garvey, launched a $5 million ad buy for tv, radio and digital targeting california's latino community on spanish language stations. >> there's somewhere between 17 and 20% of latino voters who can speak english, but who are spanish language identified, so they prefer spanish language. and so part of what they're

joining us now the author of the latino sanctuary, co-founder of the lincoln project, mike madrid. tico" national correspondent meredith mick grau who attended the rally yesterday and tim miller is back with us. mike, last week nbc reported that trump seemed to be making inroads with latino men. do these comments hurt the trump campaign? let me get your reaction to what you heard. >> i definitely think that they do hurt the campaign, but i want to put this a little bit into context. donald trump may have actually -- or at least this rally may have accomplished something that the harris campaign has been struggling with for two years, bienen and harris' campaign which is bringing donald trump's levels back down to where they were in 2020. the campaign has had a difficult time doing that, but this type of narrative does break through. the question will be how much. i think there is a unique reason why. it's not that donald trump said these words which we've learned to roll our eyes at and sort of dismiss, it's that somebody around him made these comments. i think that there's still so

mike madrid joins us, former political director of california's republican party. he's the cofounder of the lincoln project. tim o'brien joins us come bloomberg opinion senior executive editor and of course you know him as donald trump biographer. madame glasser, i turn to you first. what do you make of what we heard on the campaign trail and really over the last 24 hours? >> you know, steph, it's a good thing it's only a week to go, because as trump escalates and escalates, i'm not sure how much more of this escalation we can collectively take. i went to the rally in madison square garden, and i'll tell you, five hours of sitting through an awful lot of hate speech, it's pretty overwhelming what is being sold to republicans now, and i know that not all republicans agree with all of the sentiments that were expressed trump and those he chose to feature, but it's really painful to see what is motivating his core electorate right now. the applause lines that got the most vigorous response were the most hateful ones, to be honest. they were the belittling nicknames. t

the message that republican consultant and co-founder of anti-trump group the lincoln project, mike madrid has been making for years. latinos are not a monolith, and polls show the issues that consistently drive these voters are not necessarily immigration or race, but affordability and the economy. >> an effort to move away from the mobilization as simply centered in identity politics and to message more on the issues that are not necessarily so tied to race and ethnicity. think about jobs. >> think about affordable housing. obviously, the conversation over the last year in this country has been about the cost of living. ask any latino that lives in marin or oakland or san francisco. >> it's not just the race for the white house either. republican candidate for u.s. senate steve garvey, launched a $5 million ad buy for tv, radio and digital targeting california's latino community on spanish language stations. >> there's somewhere between 17 and 20% of latino voters who can speak english, but who are spanish language identified, so they prefer spanish language and so part of what they're t

the message that republican consultant and co-founder of anti-trump group the lincoln project, mike madridg for years. latinos are not a monolith, and polls show the issues that consistently drive these voters are not necessarily immigration or race, but affordability and the economy. >> an effort to move away from the mobilization as simply centered in identity politics and to message more on the issues that are not necessarily so tied to race and ethnicity. >> think about jobs. think about affordable housing. obviously, the conversation over the last year in this country has been about the cost of living. ask any latino that lives in marin or oakland or san francisco. >> it's not just the race for the white house, either. republican candidate for u.s. senate steve garvey, launched a $5 million ad buy for tv, radio and digital targeting california's latino community on spanish language stations. >> there's somewhere between 17 and 20% of latino voters who can speak english, but who are spanish language identified, so they prefer spanish language. and so part of what they're trying to do,

would you consider how close it was fewer than 12,000 votes in 2020, 4% in size leslie, to you have mike madrid on who is a veteran strategist latino analyst, who has a new book out the latino century, in which he, he questions the distinctions between the two approaches from the campaigns donald trump has changed from latinos for trump to latino americans for trump, the branding of it the harris campaign has hombres cone harris and latinos cone harris. and the way in which rhetorically they approached the latino community. he says, is problematic for democrats. you talk about the community not being a monolith. there are latinos who have been obviously in this country for many generations is it problematic in some of these voters were still trying to decide how the campaigns are reaching them. question an accident we're doing vote nonpartisan voter registration we were able to also see a surge of latino voters to are interested to register to vote and how the campaigns decide to reach our community is important that they are listening to what are concerns are at the end of the day? which it's

and mike madrid, co-founder of the lincoln project, and the author of the latino century, how america's largest minority is transforming democracy. thank you both for being with us, mike first to you, i want to dig into the numbers and this new new york times-sienna college poll showing harris leading trump 56 to 30% among latino voters she is underperforming the last three democratic presidential nominee's she's still winning among latino voters, but that is significant because this could be a race that is won in the margins does she have enough time to turn this around or first let me say what an honor it is to be on with the duchess. >> so thanks for that. let me also say that. yeah. i think you characterized it perfectly. there is some weakness here and it is this is fixable. there is time, but it is they're running short on time. i'm glad to see your closing on these economic issues. kamala harris has made a lot of the right adjustments to get back into a more competitive position for democrats over the past hundred days or so than where they were prior. she she has done a good job

parents and and we're facing now a latino community that has completely americanized no a i mean, mike madrid does is has spent so much time studying that phenomenon. like, what does it mean to have americanize in the united states, to have assimilated like part of the latino story in this country is that in that quest for the american dream and that part of that journey to that goal entails assimilating no. and so now we're we're staring at this voting bloc that is the majority is us born. the majority of us are under age of 50. the majority of us don't spanish or almost even spanglish. we mostly speaking speak in english. we consume our news and our content in english. and within this latino blog, you understand that it is third generation latinos that are the fastest growing segment within the latino community. and so i think about what you just said when you say, so what is what is assimilation mean? and i think trumpism understood that really well, where they're betting on this idea, that the latino community now is so americanized that they, too, can buy into the nativism, that they too

parents and and we're facing now a latino community that has completely americanized no a i mean, mike madrid does is has spent so much time studying that phenomenon. like, what does it mean to have americanize in the united states, to have assimilated like part of the latino story in this country is that in that quest for the american dream and that part of that journey to that goal entails assimilating no. and so now we're we're staring at this voting bloc that is the majority is us born. the majority of us are under age of 50. the majority of us don't spanish or almost even spanglish. we mostly speaking speak in english. we consume our news and our content in english. and within this latino blog, you understand that it is third generation latinos that are the fastest growing segment within the latino community. and so i think about what you just said when you say, so what is what is assimilation mean? and i think trumpism understood that really well, where they're betting on this idea, that the latino community now is so americanized that they, too, can buy into the nativism, that they too

the other thing that's important -- i was talking with mike madrid, noted pollster and coms and political the gop about this whole seepage issue. no one is paying attention to the seepage. >> explain. exmain. >> well, the seepage is donald trump is seeping some of his own support. and it goes to what you saw -- what you led in with the vice president. people are exhausted. yeah, trump supporters get tired, too. they go to these rallies. he's an hour late and drones on and he rambles and talks about -- >> it's more cellular than that, too. they're exhausted with trump. they maybe thought desantis was going to win. he didn't. they didn't pay super close attention. >> right. >> and they thought with biden, he's too old. her to give them the permission structure. she has not made a single mistake, run a flawless 100 day campaign. she has liz cheney support. i think there's an inability to find what the real vote is. >> there is. and she's tapped into that in a way that i think -- >> in the polls. i'm not saying in the voting. but in the polls. >> in the polls. and i think, look, the reality o

the message that republican consultant and co-founder of anti-trump group the lincoln project, mike madridg for years. latinos are not a monolith, and polls show the issues that consistently drive these voters are not necessarily immigration or race, but affordability and the economy. >> an effort to move away from the mobilization as simply centered in identity politics and to message more on the issues that are not necessarily so tied to race and ethnicity. think about jobs. >> think about affordable housing. obviously, the conversation over the last year in this country has been about the cost of living. ask any latino that lives in marin or oakland or san francisco. >> it's not just the race for the white house, either. republican candidate for u.s. senate, steve garvey, launched a $5 million ad buy for tv, radio and digital targeting california's latino community on spanish language stations. >> there's somewhere between 17 and 20% of latino voters who can speak english, but who are spanish language identified, so they prefer spanish language. and so part of what they're trying to do,

our thanks, mike madrid, author of the latino century. how largest minority is transforming democracy and the ken and jocelyn broad family foundation for supporting tonight's event. if you would, to support the commonwealth club's efforts in making virtual and in-person programing possible, you can visit commonwealth club doors again events. mike, thanks again. thank you, gamers. roddy, thank you. and take care. okay, so i think i'm just going to start just doing a little bit the bookkeeping, but as walk in, my name is chris hayes, it's always wonderful to be here at the brooklyn book festival. it's great to see all you. high and dry here inside. um, we i want to let you know that the the authors you see in this panel, their books will be available and can be purchased from books on call nyc. the authors want to be signing their books immediately. the program, i think i'd say i'm 5% sure of that. got to get nate silver in here to say what probability of them signing their books is, but i think fairly high at the conclusion of the program.