mike maloney. nice to meet you. lemonis: hey, mike, how are you? nice to meet you.ike: real honor. lemonis: you guys all longboard? man: we all do. lemonis: lot of people working here. mike: yeah. [ chuckles ] lemonis: so, what is the primary product? can i see it? mike: primary product is the -- is right here. lemonis: and so, this is considered a longboard? -mike: yeah. -lemonis: do you have other shapes and sizes? -mike: no. -lemonis: no. -mike: no. we just -- we just have this length. lemonis: like, this would be hard to stick in my backpack. -mike: [ chuckles ] -lemonis: don't these kids -- they kind of stick them in their -- mike: well, yeah. lemonis: what's the typical age of your buyer of your product? mike: the meat of our market is age 30 to 70. -lemonis: really? -mike: oh, absolutely. lemonis: i'm gonna challenge early on that you don't know your demographic. the bulk of the skateboard market is 9 to 15. and kids need a shorter, smaller option. mike: so, what we thought is the shorter of a board we get, we're directly competing and clawing market share aw