and mike michalowicz is the author of the best-selling book, "the toilet paper entrepreneur" and he ishe founder of obsidian launch that provides online behavioral marketing services. great to see you all. and congratulations stella. >> thank you. >> since you were on last time you launched a company. karen, thanks so much for joining us today. i'm going to start with you. this is a question we -- i've gotten it so many times over the past six years, of how do i get my product into one of these companies. do you suggest that people go about it as an individual, just go in themselves, or go through a broker? we saw them both in the piece. >> yeah, it's a really good question. i mean at the end of the day, it's so important that you, as a business owner, figure out how to generate revenue. so in my case, a lot of times, i meet product entrepreneurs who are struggling because they went out, tried to find a sales rep, trying to find a broker, and sometimes they do awesome. and when they do, that's fantastic and they help you to get your products into stores. but sometimes, when you are act