mike michalowicz is the ceo of pro-vendous group a cutting group that helps clients grow their bottom line. he is a best-selling author and he has a book coming out later this year called profit first. and steve strauss is the senior small business columnist at "usa today." great to see both of you guys. >> good to see you. >> great to be here. >> 4r09s of books between you two. >> how do i turn my social media followers in to loyal customers? >> i love this question, mike, because you can spend all of this time getting this question. you can spend all this time getting followers, but if they're not customers, what's the point? >> you have to recognize the vast majority of people following you are just free loaders, coming through and going by. you have to pick out the ones who are loyal customers. first of all, you have to identify who they are. the trick is give your group a name. jimmy buffet did it with parrot heads. those are the people who loved his stuff the most. once you give them a name and they start using it, that's your local group of customers. second, ask their permissi