mike o'brien adjusts his menu three or four times a year to keep things fresh but follows a templatet boxes around certain items we want to highlight and that are, our signature items or things that have a better gross profit. >> reporter: as for chris he just wants to know the restaurant is cooking up something delicious going out to eat is about having good food and good experience. >> reporter: something else to keep in mind, prices. mike o'brien tells us on his menu he advoids lining prices up in one column because customers tend to shop by price. if they are not lined up it is not as easy to compare. reporting for three on your side, i'm jim donovan. >> all right. well, fans from all over the world gathered in one place for the first ever hello kitty convention in los angeles. yep. they have that. organizations sold 25,000 tickets to the event which coincide with hello kitty turning 40. she looks great for her age. stim rocks a bow. convention was held at museum of contemporary art. at one point katie perry showed up. she's a big fan. by the way, hello kitty, big business. in 20

this is ella o'brien and her dad, mike. they are here in town for the new york city marathon.beloved movie "steel magnolias." but first this is "today" on nbc. ♪ >>> time to brush up on all things southern. "steel magnolias" is celebrating the anniversary. we come to visit the characters that brought the is story to life. >> you can't screw up her hair. you tease it and make it look like a brown football helmet. >> the movie based on the play of the same name was filmed where the real story began. home to bobby and his sister susan. the inspiration of the character of shelby. >> i would rather have 30 minutes of wonderful than a lifetime of nothing special. >> it was always meant to be a celebration of my sister. the fact 25 years later, we are remembering her story and celebrating the community of women that surrounded here and this wonderful town. >> susan battled diabetes through her life. losing her fight at 33. leaving behind a young son and avoid that her brother robert struggled to comprehend. >> when we all lost her, it was really devastating to me. i was having a lot

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