my name is mike oliver. since 1995 have served as the executive director and general counsel for nocsae, national operating committee for standards of athletic equipment, which publishes standards for athletic equipment. we operate as a board of 18 directors representing a wide variety of national sports medicine and other interested medic -- organization. each organization by definition to our bylaws selects members to sit as a director on the board. in addition to the 18 voting directors, nocsae has two voting positions. there is no single controlling interest or interest group on the nocsae board. a balance of interest is inherent in our bylaws. there's no membership category. funding for the operation and research be undertaken is received to licensing fees we charged manufacturers who want to certify equipment to our standards and to use are trademarks and registered logos, properties, and phrases. . nocsae is not a certifying body, we monitor product performance through mandatory third-party laboratory

olive oil's virtuous qualities remain for many a culinary mystery. >> i personally like really pungent, really bitter oil. maybe it's the condition of my life. bitterness appeals to me. >> reporter: mikeis olive grove the way it's been done for thousands of years. by hand. not under italy's tuscan sun. in the sun drenched valleys of california. >> the best oil from italy or spain or any place else is grape. most of what winds up in the stores is not the best. >> reporter: he's among a growing chorus of california growers who worry the international olive oil market isn't as virginal as the labels might hint. >> extra virgin means that the oil must have zero defects such as ran sidity. it tastes kind of like cray kbrons or a catcher's mitt. >> reporter: dan flynn is the executive director of the u.c.- davis olive center. extra virgin doesn't only taste better he says, it retains the olive's natural taste. to find out how much it was extra virgin the california olive growers financed a test. >> we found that 70% of the imported oil did not meet the international standards for extra virgin. >> reporter: the author calls the industry both sub lime and scandalous. in his new book, extra vi

here is mike shuh to explain they are modifying their software to give us an inside look at local businesses. >> we are in the olive room on top of the black olive -- the inn at the black olive. >> he and his parents have built probably knee the the nicest new restaurant you have never seen. >>> how do you entice customers here? but then a goliath of a company came calling. >> that is where i learned everything. >> they are testing a new software. it let's customers see a 360 degree view inside a business. he immediately saw the usefulness of this new google product. >>> by having a 360 degree picture of this beautiful space, how do you think it is going to help your business? >> we think all we need to do is just let people see it. >> these are on the web, you can etch see an individual view from the table. google did it and it is free. now the next thing you need to do is get a smell. >> maybe they get an interface. >> if they did that it would crash the web. mike shuh, wjz eyewitness news. >> how cool is that? >> by the way they can ask them to take down those pictures at any time. exup this next up this morning