. >> in 2010, mike reece mentioned a sales opening in her office while visiting her at grad school in paris. when she moved to new york, she began a redesign of the company's website. ta story begins with event and movie posters. graduates to billboards and later, wraps. everything from trucks and buses to entire building facades. over time, the printers of the -- have adapt aed to numerous twists. >> that is where i started to think, wow, we could be doing other th things that mike reece hoped might jump-start a stagnating business. e elizabeth dabbled in wall size maps. signs for glass doors, but a start up looking to decorate temporary new york office space changed her life. >> that was kind of the moment where i started dipping my toe saying well, what's out there in removable wallpaper. >> eight months of research unearthed the high-end and low end, but almost nothing attractive in between. >> something that was the faux, one of a kind, very specialized. wallpaper designed with an artist's touch. >> it doesn't pull paint. la to license contemporary work by artists in new york. >>