>> hold on, since mike stoold put, he needs whole food shares to stay above the $35 strike price at augustn but fall below that strike price by january expiration. while whole food shares have risen since the time of the trade, that shorter data put expired worthless, meaning mike's trade is looking all right. now "options action's" biggest fan. >> i don't know if that makes sense. >> wants to know the exact same thing. what will mike do now? before we ask derek's burning question, let's play options versus options to see if it worked. the january put lost 30% of its value, mike offset his costs by selling the august put t. trade hasn't lost money yet. even though whole foods hasn't gone way he predicted. so, mike, what do you do now? >> you can look to sell options again against these. so you can look to sell the october's against the january's, keep the longer data position on. the reason that people liked to buy whole foods stock originally, they were making margins and egrowing. it looked like the starbucks of the grocery business. others can get in and the margins are getting compress