reporter mike sugarman of kpix has the story. >> reporter: a new restaurant opened in palo alto.nts open and close all the time. something like 9 in 10 fail? this one may be different. nothing on the menu is over 600 calories or over $12. it's all sustainable and all natural and healthy food. it has a pretty good pedigree. the executives are from another restaurant you may have heard of. >> mcdonald's. >> reporter: it's called life and it could be the first of a nationwide chain of 250. at least that is the hope for former mcdonald's ceo mike roberts and former chief communications officer mike donahue. >> so many people have said, i'd like to change the way i eat a few days a week. how can i do it? i'm not willing to sacrifice taste. it's got to taste good. >> reporter: they hired top chefs, including oprah's personal cook, to design a menu that might appeal to the diner who doesn't really want to know what they are eating is also good for them. >> this is a totally health food focused restaurant with really tasting food. the operative is it has to be great tasting food and also