impacts the sports media landscape, let's bring in a person who knows the landscape very, very well, mike tiricoc sports. mike, let's talk about the super bowl. in light of this new package coming out today, you just anchored on the largest sports event in history for peacock, the kansas city/buffalo game a few weeks back. talk to me about this package. how is the world you live and work in changing? >> it's interesting. i was taking notes as julia was answering questions, tyler. it is something of interest to all of us. as providers of content, which is what we do, it does not change our job significantly right now. as it plays out, maybe there is an adjustment down the line but i can go back to the game he referred to as the wild card game. it was about seven below outside, one of the coldest games in nfl history, yet we didn't do anything different other than stayed on through commercial breaks in the fourth quarter and provide more content about the game, more content about the playoffs. that game, as you mentioned, was the largest one streamed in america so far. we are at a time things are

way, don't miss a first on cnbc issue with bob bakish on friday but first, we'll hear from nbc's mike tirico next hour on "power lunch. mike joining cnbc. 2:30 p.m. eastern. >>> don't turn the dial or whatever they call it now. coming up, forget the magnificent seven or the super six, the fab five or whatever you want to call it, your next guest is here to make the case for the ai nine. we'll lay out some of the names, who they are and why you might want to invest and the ceo of liberty energy is here with reaction the white house hit on american lng and if he thinks the american oil production numbers are as good as they say they are i'm so glad we did this. i'm so glad we did this. i'm so glad we did this. life is for living. let's partner for all of it. i'm so glad we did this. edward jones ♪ voya ♪ there are some things that work better together. like your workplace benefits and retirement savings. voya helps you choose the right amounts without over or under investing across all your benefits and savings options. so you can feel confident in your financial choices. ♪♪ they really know h

. >> we will break down the matchup with our guy nbc sport's mike tirico is standing by.g the big game, the halftime show. as savannah said earlier, usher showing a little leg. >> was that inappropriate? >> no, it was not. >> am i canceled >> he did show a little leg yesterday. >> metaphorically. >> he absolutely did we're getting our pep rally started in vegas i brought some friends with me this morning i think as excited as we are for the big game, we're just as excited for the halftime show. am i right, girls? usher giving us more hints saying he's going to put on his skates and give us a las vegas style spectacle for the millions watching around the world. with just 48 hours until kickoff, the 49ers and chiefs putting in their final hours of work. >> it is chaos, man. it is a lot of fun a lot of energy at practices >> reporter: and now r&b star usher enters the chat. >> it has been a challenge to squeeze 30 years into 30 minutes. >> reporter: teasing his career during the super bowl halftime show the eight-time grammy winner tight lipped about the details, but hinted

>> i get to go to paris, i get to be alongside the great mike tirico, and work with these athletes thatm are friends of mine. and globally, a lot of people know me. so it's going to be an easy play for me to speak certain languages and do certain things others can't do. >> jimmy: will you be involved only in the sports you know? or will you be like at table tennis and badminton? that's where i would ask you to go, the sports where nobody cares. >> we're definitely, we're definitely thinking outside of the box. then at the same time, i may try a few events. >> jimmy: you may try events? >> yes. >> jimmy: you will compete for our nation? [ laughter ] >> no, no. i said nothing about -- i said i may try a few events. >> jimmy: you know there's an equestrian competition at the olympics. >> yeah, that's with the crip-walking horse. [ laughter ] i'm definitely going to that. i will be front row for that. like oh, hey, cat! [ cheers and applause ] >> jimmy: you are -- you don't like horses, though, right? >> i'm afraid of horses. >> jimmy: you're afraid of horses. is there a reason why? did som