zuckerberg is the next stephen job steve jobs. buy it. put the shares in your drawer and wake up 20 years from now. >> tie then. mike khouw may weigh in.e's on the options desk and actually we're going to go to him, because mike, how are traders -- >> remember, you are a -- >> yes, i know, but unfortunately, i can't stay with my alma mater on this one. i'm in guy's camp. and so is the options market. they have been expressing bu bullish sentiment, but today, it traded about 150% of its average put volume and about 93% of its average call volume. one of the places we saw activity was the march 28 puts. that's that the stock could decline maybe as much as 12% by march expiration. i don't see mark zuckerberg as steve jobs. hem has a lot of proving to do before we can throw that label on him. >> sounds like maybe guy won. >> for now. the market will be the ultimate juror judge, but for now, we'll see. >> tight on that. nice. >> what do you do when your company's first ever $4 million super bowl commercial gets reje rejected? that's what happened to our next guest, when the ad you're watching was banned by cbs. the network hosted this year'