it's a reason miki agrawal wrote a book called "do cool [ bleep ]." ent to ivy league school and worked at prestigious bank and quit, why? >> i had an ah-ha moment when i worked at deutsche banc. then 9/11 happened, and i had the first ah-ha moment, pursue my dreams, the mystery of life, you never know when it was going to end. john: deutsche banc was in the world trade center? >> right across. on my stop to world trade. john: suddenly several businesses, pizza restaurant? >> came out of a stomach make. so the first business is born out of a stomach ache, we -- i created a restaurant concept called -- it was called slice, now called wild, and a farm to table, gluten-free alternative pizza place. john: successful? >> yeah, two in new york, one in downtown vegas, and they're doing well, more to come. john: also sesame street for vegetables? >> the supersprouts is born out of a menu out of the restaurant. my twin sister is an artist and creative and designed a menu to get kids excited about eating vegetables. kids only had plain cheese pizza, no greens on