." >> for many, milan springs to mind as home of italian fashion. for fendi, it is rome. it was here almost 90 years ago, eduardo and adele fendi set up their small workshop making furs and it's rome where the company plans to stay. it's not just a home for fendi, the italian capital is a source of inspiration. >> we're home with these monuments and beauty you know rome as i do, it's unbelievable and you discover a new piece you didn't think exists. it's richness is transmitted to the creative people living here and this city gives us so much. >> rome is very important for fendi and rome can be considered a source of inspiration for my work and for and if you're a creative person, rome gives you inspiration in every corner. every day when i walk from the house to here, i notice something i didn't notice before and every rome has a story. >> it is visited by millions every year so to say we're from rome, it's a part of italian lifestyle and is a marketing restored something -- >> lodce vita. >> one of the most visited monuments in the world, we restored the fountain to giv