we have nono frequent t flyer milen ourur tuna. our fisish is coming rright offff the boat t in san . we''rere the first stop from the dock. if f it's getting f flownn from fiji or around the world, we dodon't know where i it's cog from. therere's no trace and trust. trace anand trust startst the dock from the b boat. you're offloadingng right to the fishmonger, righght to the box, and then where it goes. it's the forei fleet. ththey have vevery little ruleses, very littltle regulations, no permits, noo licenses. t they're doing everything wrong, and when the american guys are dodoing everything right, yeah, it's very difficult fofor the ameerin ffisherman t to compete e with e foreign fish and the foforeign pricing that comes into o it. man: when n i was 16, , i learnd to scuba-dive. i just love being in the ocean, and then i saw an opportunity to become a sea urchin diver, so i learned to process sea urchins, first in my garage, so i then started diving during the day, processing in the evening, and delivering to sushi bars. i ha