mark milian also bloomberg news. one of the copies going public is opower which revise cloud-based technology and help customers understand data more efficiently. shares rising and the public debut. joining us from the new york stock exchange is open our --opower's ceo. thingnot heard a single about the company on till reading the prospect of a couple of days the goals. a couple of days ago. you're helping to cut energy prices. all aroundutilities the globe to give them better information about energy use and improve customer satisfaction and help them retain companies in a competitive market. it helps them help their consumers save utility which is counterintuitive that a large part of the industry. >> the construction of new power plants is so difficult for all sorts of environmental and legal reasons. is that sort of the ultimate pool for your service, the power companies want to increase the power available? >> that is a good way to think about it. what you have seen in the last , the entiree bulk electric and ga

. >>> superstar christina milian, revealing the secrets of co-parents with her ex-husband. success. that is the key to our happiness right now, this morning. >> a lot of fun with that. >>> tory johnson is going to be here. "deals & steals," up to 70% off. we're always happy right now. this is great. >>> we'll get the news from amy. >> all right. good morning, everyone. that is a tough act to follow, indeed. we have to start with some serious news. we begin with fading hope this morning as bad weather hampers the frantic search for survivors of that sunken ferry off south korea. rescuers were pumping in oxygen for anyone that might be still inside. but rain and fog and powerful currents forced them to halt that effort, with nearly 300 people still missing. anguished parents are demanding answers. we are learning that the captain had diverted from the recommended route. and was among the first to leave the ship on a lifeboat. passengers say when the ship started tilting, they were actually told to stay put and an evacuation order was not given until 30 minutes later. apparent