rosie millard is the chair of children in need and joins us now from our london newsroom.cled with the rickshaw on wednesday and it was very, very moving. people were on the verge of holding out tenors and small children from schools waving and waving flags and showing badges —— tanners. and waving flags and showing badges -- tanners. moving and heartwarming. but is what i was going to say, it has been going since 1980 and we go out over the year as journalist as pa rt out over the year as journalist as part of children in need and there we re part of children in need and there were still people in the street waving money, massive enthusiasm in primary schools across the country. i know! how do you maintain that? it isa i know! how do you maintain that? it is a beloved brand, i mean, children in need is absolutely beloved and i think one of the reasons that he so loved is it affects, we find over 3000 charities, grassroots charities, right across the nation, from orkney right down to land‘s end. so you are never very far from a children in need — funded charity and it real