when millennials speak, it would be wise to listen. especially now as the presidential election cycle starts to get under way. sometime this year the u.s. census bureau is saying millennials will surpass baby boomers as the country's largest living generation. the number of those millennials able to vote is increasing by 4 million every year. by 2020 the first presidential election of which all millennials will be voting age, they will comprise 40% of all americans eligible to vote. of course those don't always add up to actual votes. millennials, as is the tendency for younger people in every generation have lower turnout than their elders. last election millennials managed to stay home in record numbers last seen in the last decade. but millennial voters can make all the difference as they did for president obama in 2008. during the 2008 presidential election the first in which all voters between 18 and 29 were exclusively members of the millennial generation young people overcame their turnout apathy and exceeded their 22004 numbers

so we have millennials on our ships around the world.t the cruising industry does not live and die by getting millennials on their cruise. arnold: they do not live and a die, but you want to build your base for the future. betty: still to come, the one destination that every cruising company is ready to court. how big is china going to be? >> it will eventually be the largest cruise market in the world. ♪ betty: the cruising industry has built its success in the west, but halfway around the world, there is another market on the horizon they could change the game completely. richard: the demographic shift in china and the growth of the middle class is one of the biggest single demographic explosions in history, one of the big demographic shifts we have gone through has been the baby boomer generation. what's happening in china today makes that look insignificant. betty: royal caribbean ceo richard fain says that in a few numeral years, the middle class in china will not only be bigger than the middle class in america, but bigger than amer

the millennials are our latest hope for that. my biggest concern with millennials.i don't like the fact that they're overconservative in investments. they have the least inclination to put money in the equity market. that's despite the fact that they'll have the biggest retirement savings burden in history. >> you're looking at an echo of the financial crisis. the great depression it echoed for a generation or longer until stoblgs became a comfortable vehicle to invest. i think millennials will feel this for years. >> kelly, as you are well aware, you are a millennial and i am not. you are a very conservative person. i don't think i'm a huge risk-taker. >> not all millennials are conservative. >> i'm worried for your generation, actually. >> we're worried about yours. it goes both ways. >> don't worry about me. i'll be fine. >> we have to go. >> the other thing, these minlials are looking down the pike of social security not being there. they should be saving more until we work out the social security problems. >> greg, thank you so much greg mcbride on a fascinatin

most millennials are morons. >> i wouldn't say most but a large number. >> i mean -- the millennials that's what's going on here. >> no. there are a lot of very smart millennials. there really are. but the point is, they won't have a chance to express themself unless we give them a chance. now, if obama really wants to do something and separate the wheat from the chaff, this is what he can do, he can -- he can eliminate a lot of these regulations, which are making -- (?) >> but the president -- all right but the president. wait a minute. neil: she's taking the glasses off. >> those are the people that should be taxed. >> don't goes wheat. >> teacher faculty lounge from the president what we're talking about is he consistently ignores small businesses and farmers. we will lose our business with the state tax hike that you have on us. that's a fact. you're hurting middle class jobs. he will not acknowledge that. neil: the rich aren't paying enough, that's what he's saying. >> we're seeing the effects in today's employment report. 126,000 jobs, a little more than half of what was expect

the millennials just a quarter of them are invested in stocks.s going to have to change if they want the hit their retirement goals. >> pelley: jill schlesinger thanks very much jill. >> great to be here. >> pelley: this will probably be the strangest 911 call you ever heard. we'll have it in a moment. >> tonight's "eye on money" segment is sponsored by: sunday dinners at my house... it's a full day for me, and i love it. but when i started having back pain my sister had to come help. i don't like asking for help. i took tylenol but i had to take six pills to get through the day. so my daughter brought over some aleve. it's just two pills, all day! and now, i'm back! aleve. two pills. all day strong, all day long. and for a good night's rest, try aleve pm for a better am. the world is filled with air. but for people with copd sometimes breathing air can be difficult. if you have copd, ask your doctor about once-daily anoro ellipta. it helps people with copd breathe better for a full 24hours. anoro ellipta is the first fda-approved product contain

millennials in general. the social issues when it comes to republicans is i don't think millennials are looking for them to be socially liberal liberal. i think that republicans can have the strong moral stance they do against certain issues that they're against but they have to stick to their core belief in the constitution and just keep the federal government out of it and leave those social issues to the state. that could be a winning campaign strategy for republicans. >> very interesting. all right, getting the younger points of view here. katherine and sal thanks, much. don't miss tonight's "hannity." fox news exclusive. florida senator marco rubio appearing. catch the exclusive interview right here on fox. >>> time for my take now. getting involved in politics or at least being informed about who our political candidates are i believe is a basic requirement for being an american citizen. but, it never ceases to amaze me how little informed so many people are in our society not only about the political

today,y,ow to think k like a millennial.. they are filling the workforce changing work models, and stting trends everyone should be paying attention to. joining us is a small business specialist, speaker, and author of the book "start me up." it has really struck me when looking at social media h how many successful business leaders still shy away from using any social media. lot of them have personal faceok pages, they don't use it for work.k. 2 out of 3 innovatorspeaking to us to not even have a twitter account. should eveveryone, regdless of age, h have some presence on social media? guest: if you don't want your business to be successful, stay off social media. you have to gogo where the fish are.e. it is an easy wayy t to leverage your brand and levage to you are e authentitically. rebecca:a: if you are 40 or over, 50 or over, , it can be anan awkwkward fifit. what is the right fit where you at least accay john social media? guest: -- act yrself on soci media? guest: if you are anlder demographic, generally those people

younger millennials, some of them don't remember 9/11, frankly.came of age not necessarily during the bush years, which were not very popular for young people, but they came of age during the great recession which followed a lot of hope and optimism and was quickly followed by gridlock and partisanship and institutions not working well for them or their families. because of that, they are not necessarily republican conservative, they just tend to be less democratic and more conservative. host: we are talking with john della volpe from the harvard institute of politics, the polling director. we have divided the lines. 18-29, you are the millennials. all others, your line is separate. before we get to the calls let's talk about number two in the survey. hillary clinton holds a largely the against other potential democratic candidates. if a democratic primary were held today, which one of the candidates would be your first choice? hillary clinton is at 47%. why is that? guest: frankly because i don't think she has a lot of opposition right now, in te

you're a millennial. i'm complimenting the millennials. they're learning how to drive.ut of the basement. scottie: we do grow up. what i love about this statistic. they've divided it out from 25 to 34 year olds. you can't lump us all together. the unemployment numbers have held at the exact same. employment numbers of 76.8% has held from march to march the highest since 2008. so we have steady jobs. and we're growing and getting families and buying apple watches. charles: if you're lucky enough to get them. jim, what do you think? what does this say? we're looking for clues. we do our own research and manage money. we're trying to be ahead of the curve. we're looking for these clues. jim: it does mean to some extent the economy is getting better. we'll never get back to the old days of white picket fence. more people want to live in the city and stay single. to the extent you're inclined to get married and have a family, you'll wait until you have a job and the economy is better. those people are starting to do that. good sign. hilary: there is one difference. the baby

targeting millennial voters. senator paul officering himself aofferinghimself as a dt kind of republican. >> today, i announce with god's help, with the help of liberty lovers everywhere, that i'm putting myself forward as a candidate for president of the united states of america. [applauding] >> my plan, my plan includes economic freedom zones to allow impoverished areas like detroit, eastern kentucky, to prosper by leaving more money in the pockets of the people who live there. >> no power outage. new faces jumping in the ring. wall street stock looking for a third straight day of games. first time we see that in seven weeks. helping to lift investor spirits, $4.8 billion for a deal in the package business. fedex ceo says the strong dollar, a lot of ceos are complaining about actually helped himth a better deal. see, ceos are figuring out how to deal with the strong greenback. a lot going into it. let's start the "countdown." ♪ we begin with breaking news. the fbi is now on the case of that massive power outage

average millennial's i.r.a. contribution was $24,050. who starts one this year and contributes $2,450 every year could have the potential balance of $208,177. increasing the contribution to the maximum amount for 2015 could more than double that nest egg to a balance of $478,000. then they're not paying any taxes on that money when they take it out in retirement. >> so the picture for len millennials isn't as bad as sometimes portrayed? >> it is not as bad as portrayed. a lot of them able to save and having an income to do are doing the right thing and putting their money into tax-free growth. some are listening to advisors and saying put enough in 401(k) to get the company match, put the best in the roth i.r.a. because you will get a better tax advantage perhaps when you retire. >> basically the millennials were guilty of being young in a bad economy. now that they're getting older and getting jobs we kind of applied every kind of virtue and vice to the millennial generation. it was just that much more pronounced pronounced. i think the

it's time for bitter boomers. >> i got two millennials working their butts off. directly for the country. i don't see it, i consider myself as a boomer to be lazier than millennial kids. >> you shouldn't be a bitter boomer. >> i'm not a bitter boomer i'm a better boomer! >> you're a better boomer! >> we need to reopen a piece of guantanamo bay and put all the debtors into that prison just for a year. >> i warned you, charles. >> just for a year go down to guantanamo bay. no waterboarding. >> today if you ask a millennial how do you get out of the draft? they'll tell to you shut the window! >> and get off my lawn! >> yeah. this is the privileged sect. >> the one who want the free college and loans forgiven they're the ones you are angry at? >> the selfie stick. there is an oversupply of them. how do you get rid of them? >> how do you get rid of them? >> lack of appreciation for the work ethic and a lack of skills and inability to work independently and the ability to take criticism without getting offended. >> when you were a kid, you needed to buy a playboy magaz

zero heartburn. >>> so can this >>> so can this millennial really kill mcdonald's? matthew corrin started his fast food franchise freshii ten years ago at the tender age of 23. his chain focuses on serving fresh locally sourced food and it's growing by leaps and bounds. there are currently 160 freshiis in 13 countries and a lot more to come. what does the growth signal for the fast food competitors. matthew joins us right now. thanks for being with us today. >> thank you for having me. >> a couple of things, fast food, you don't consider yours fast food per se. i mentioned mcdonald's but you're going after subway, aren't you? >> i'd say we're going after anybody who is trying to serve food. there's stomach share competition all over. >> stomach share competition is that what you said? >> yeah. you can only eat so many meals a day. before we showed up, our guests found a place to eat breakfast and lunch and dinner and snacks. >> what are you doing to be different? >> we focus clearly on healthy and fresh and customizable food which plays to millennials. but the two b

for hillary it's more about winning the millennial vote -- >> but a lot of millennials are paying theirills and saying, what the hell? >> the number one concern for millennials right now -- where the rest of america, is student loans. they're graduating college, forced to pay their student loans. they can't file bankruptcy on this. >> you know where this is leading. free community college, free regular college and free everything -- >> what's wrong with that? >> paying for it. >> we are paying for it. it's investing in the largest generation in history. >> if you pick up the college tab for everyone in this country would you pay for that? >> i would absolutely put my fair share of money into it -- >> what is your fair share? you told me the other day the rich are getting off paying 40% at the top rate. where does it end? >> the deal here is we have to invest in a generation. the largest generation in history -- >> this is a news flash. we don't have money. we're broke. we have debt that's piling up. >> if we tax the wealthiest of the wealthy who have been getting off for free -- >> how

caller: you said your audience is mostly millennials but yet recently i saw a poll that said millennialson't know much of anything. i am hoping or i would like to know how your site would increase the knowledge of young people that they don't seem to be getting through the education. guest: there is a tendency in all generations to look at the rising generation and say we are going to hell in a handbasket. these kids today. that impulse is understandable but it is rarely accurate as history will show. the key to appealing to millennials which is half hour audience is to understand a couple of key facts. it is the most diverse generation in american history. they have a real distrust of organizations and institutions which leads to a high degree of political independence. these are young folks who are massively news consumers on mobile devices, which is why it is significant we are mostly mobile. that has huge implications for the industry overall. they are getting a lot of their news through social media feeds. i really do believe the dumbest way you can appeal to millennial's and younge

if this is just a blip, and millennials get started later. >> i was going to say that helps me a lot,p to have -- rents are so high right now, it is forcing millennialies to look to buy. we'll vi that with the affordability index in over a year that helps mortgage rates stay low, that is not where we were 78 years ago but trend has been nothing but bullish and i think continues. charles: david, people are hearing not just millennials but everyone that housing is not the investment we were told it was. where do you stand on that? >> i think housing is still the investment, i think you can make money honing a home, but millennials, they are postponing life changing decisions like this they -- choose to live at home and be more mobile, that is part of the equation, for me, i have been wrestling with is interest rates are they holding it back as they go up or spur demand, i have been on long side of and i missed ralliy. >> you have to look at difference in builders, there are track builders and custom homebuilders, track builders are doing great, custom homebuilders are struggling still.

more people are suspect of it, especially millennials. they're seeing it as judgmental.at way, they're going to dismiss it. people are spiritual. they're praying more. they're shying away from institutionalism but studies show they're becoming more faith filled actually. >> rabbi? >> institutionally suspicious and spiritually ravenous and hungry. >> are you all suspicious of your own institutions at times? >> you know something, we are evaluating our institutions at every moment. >> we do need to. >> the millennial is finding it on the yoga the glacier, the mountain top. i can sit on my pedestal my pulpit and preach to an empty studio or i can go to the mountain top. >> that's not what we're seeing with our millennials. what's going away is a nominal culture of religion in which one checks a box in order to be a good citizen. that's going away good rid dance. what's going away is the mushy generic faith that has no content. those churches are dieing. but in churches that have conviction in what they believe, they're thriving and filled with young people who are swimming

the millennials are so dumb, they can't catch us. >> this is true.harlie has a point there, neil in princeton, makes up the s.a.t. tests they had to dumb them down four or five times in the past 20 or 30 years just so that, you know the scores make sense. >> to cover the teachers so they don't look bad. >> so the teachers don't look bad no! >> you are whining. >> our generation was pretty darn smart, and the generation older than us. if you want one example. two names warren buffett not too bad at 85, turned around entire massive enterprise, berkshire hathaway from a holding company. neil: i know who he is yes. >> and how about the guy who took china out of the rural doldrums and made it into a modern economy. don hewlett was 90! >> what do you make of ken langone supporting chris christie. >> my gosh. neil: on an issue near and dear to all of us, christie said all of you guys would have social security cut. >> i don't have a problem with that. neil: you don't want it grandfathered into an age just above or below you? >> i don't mind paying a little

. >>> then millennials and money. about investing. >>> can marijuana take over the casino business as a cash generator for native american tribes? jane wells has that story on national weed day. it's 420, april 20th. there's a lot of debate about why 420 is weed day. some people say it is when they used to smoke right after school and other people say -- >> the income tax thing. >> maybe that's it. >>> we'll talk about all those things when "squawk box" returns. stick around. it's more than a network and the cloud. it's reliable uptime. and multi-layered security. it's how you stay connected to each other and to your customers. with centurylink you get advanced technology solutions, including an industry leading broadband network, and cloud and hosting services - all with dedicated responsive support. with centurylink as your trusted technology partner you're free to focus on growing your business. centurylink. your link to what's next. >>> welcome back to "squawk box," everybody. let's catch up on some of the earning

the focus is on millennials which brings me to my millennial project.ack a group of journalism students from kent state came to pick my brain about their future careers. i ended up picking their brains about marriage religion and politics. it was enlightening. when people say millennials so entitled and selfish and self-absorbed. what goes through your mind? >> i think that everyone just kind of sees you're this 20-something coming in that thinks you rule the world but you don't know anything. we grew up in a world where you have to prove yourself every day in order to make something out of it. >> a lot of people think we have this attitude that everything is supposed to be handed to us and we think we're so special. it makes me want to look around are you talking to me? i worked really hard for this. >> how many of you want to get married? all of you. how many of you want to get married by the age of 26? by the age of 30? better. by the age of 40? i mean every poll shows that young people are waiting longer and longer to get married. where do you think

what about the millennials? i consider you and scottie older millennials.son younger millennial. and i look at him and his friends. race never enters the equation. matt: no. it doesn't. >> victimhood doesn't enter the equation. matt: i'm almost 40 years old. i had to deal with a lot of that stuff. i had to deal with some of that stuff. but i will tell you this, looking at the numbers from the midterm election in 2014, you know, the percentage of voters that came out. 37% were over 60. the millennials, under 22 or 23 -- only 12%. the young vote is not out there. you have to focus on the young voters. but will that win you an election? i don't think they're here to win an election. you have to go for the old conservatives. that will get you over the finish line. charles: i don't know why a single message will reach every american. i'll do x and it will benefit every single person. i don't know how we ended up in this political sphere where we have these small bifurcated messages for one group. if it's great for the economy, in my mind, it's great for everyone

caller: you said your audience is mostly millennials but yet recently i saw a poll that said millennialson't know much of anything. i am hoping or i would like to know how your site would increase the knowledge of young people that they don't seem to be getting through the education. guest: there is a tendency in all generations to look at the rising generation and say we are going to hell in a handbasket. these kids today. that impulse is understandable but it is rarely accurate as history will show. the key to appealing to millennials which is half hour audience is to understand a couple of key facts. it is the most diverse generation in american history. they have a real distrust of organizations and institutions which leads to a high degree of political independence. these are young folks who are massively news consumers on mobile devices, which is why it is significant we are mostly mobile. that has huge implications for the industry overall. they are getting a lot of their news through social media feeds. i really do believe the dumbest way you can appeal to millennial's and younge

so will lols be what wins over millennials? here to break down where the youth voting block may pledge allegiance in 2016 is the co-founder of attention and news source for the next generation. also the author of a news piece that asks "will rand paul win young voters?" good to see you. when it comes to young people they don't necessarily vote down party lines. they're really influenced by issues they're passionate about. economy obviously being number one. the second one i often hear the most about is equality and gay marriage. is that something that you hear a lot from young people enough that would sway their vote? and who's in the best position for that? >> definitely and without question senator paul's biggest weakness is his position on lgbt rights. recently a video surfaced where he said that he doesn't think that gay rights are even a thing, and he then elaborated basically saying that it's a behavior, which of course pretty much all lgbt leaders have condemned. so for a generation that's very progressive, including eve

what happened with millennials when it comes to buying houses?s generation is going to be? >> a little bit of both. millennials like older folks have been hit in terms of the credit availability and that is one factor holding back their homeowner rates. particularly student debt, which is affecting the rate at which they can even save for a down payment. and even if and qualify for those loans. and in some cases, even thinking about getting, taking out that mortgage where they already have, you know $20,000, $30,000 of debt coming out of student loans. it's a little bit of that credit availability, as well as those longer term trends particularly when you look at the ages in which she's millennials are settling down. >> are you the first economist to ever focus on this generation of millennials? >> i mean we've kind of done a lot more work in terms of this generation and their experience and the economy, not just the housing market but the labor market. their balance sheets. we do focus on some of the demographic work in our broader segment cover