more so there's no surprise that car sharing is so popular especially in big cities and among millennials gm is expanding its presence in the market and joining us now is julia stein. she's the head of gm's car sharing program. >> good to be here >> let's talk a little bit about this the whole idea of a car sharing program, it's something we've heard of for a while, companies like zip car how do you get this to market and does it matter that you're not the first one there? >> the biggest change we see at gm is that consumers want to consume transportation as a service. and that's the biggest shift that our company has to make so maiwe're in the forefront ofh company. >> so you're selling a service and trying to help people get their way through. >> exactly and it's a different set of skills that is required we're of course building on the core competency that gm has so maven is a mobility brand. >> it starts as an app how does it work walk us through it >> it's an app and we interact with our millennial customers with the phone that is really connected and engineered into the vehicle. we sta

it's no surprise that car sharing is popular, especially in big cities and especially among millennials. now gm is expanding its presence in the market. joining us now is julia stein, the head of maven, gm's car sharing program. >> good to be here, becky. >> the whole idea of a car sharing program is something we've heard of for a while. companies like zipp car. how do you get this to market and does it matter that you're not the first one there? >> automatic is going through a tremendous change and the biggest chan with what we see at gm is that consumers want to consume transportation as a service and that's the biggest shift that our company has to make. so maven is in the forefront of that shift and really transforming the company from the traditional design build sell model into service. >> you're not just selling stuffing. you're selling a service. >> ex very different set of skills that is required. we're building on the core competency that gm has maven is the mobility program that we just launched. >> it's an app on your phone. how does it work? >> maven is an app and we interact with