miller coor's owns the craft pierre, and so what is making craft beer flow? we went to churchke in washington, d.c. and met with a beer so sommelier. >> i feel that craft beer is always secondary to flavor impact. non-craft beer is first determined by more business acumen. >> he sees a world of difference between craft beer and big brewers lik anheuser-busch and coor's. >> it's flavor. you know, on a visceral level, craft beer is something that you can't stay away from because it is so engrossing when you come to its textures, it's tastes and aromas. >> one of a growing number of restaurant and bars catering to craft beer lovers or simply different. >> it is a fun bar with a very large collection of beers that we don't ever find elsewhere , and we don't know what we're looking at half the time but it is fun to try new things. >> craft enthusiasts are knowledgeable consumers. they use network to get u up-to-date information about the brewer 's ale. >> particularly the last five to ten years, information share something has blown up. the internet provides ways

big guys like miller, coors or a.b. inbev. you'd have a.b.with their flavored malt beverages like the limarita and strawberrita. it's taken boston beer one or two years to get 30 points. >> caroline and tom, thank you both very much. good argument. good debate. >> thank you. >> thank you sfwl t. >> tom was mentioning the eritas. we've got one here. cranberita. i've had the strawberry. >> why is the can so small? come in here. >> maybe it packs a punch, brian. why don't you open it up and try it? why don't you open it up and try it? i know all of america wants brian sullivan to try the cranberrita. >> get to know bram ma. the biggest selling brazilian beer. talking about the world cup. owned by anheuser-busch inbev. >> i can smell that from here, by the way. how is it? >> i don't know. it's like cranberry juice. >> is it good? >> i feel like hoda kotb right now. >> i guess i'm your kathie lee. coming up next -- >> it's cranberry juice. >> the irony that led to a record breaking art sale. [ bagpipes and drums playing over ] [ music transitions