and we do millwork. we make stair parts, handrails, spindles. >> as the number of orders for the handles grew, they figured out a way to accommodate customers. it was to simplify the design. >> we're a wood shop and we're trying to focus on a definite line of handles that a novice brewer can say i want that hand. it suits me. or i want that one but change it just a little bit. >> customers know that they're being heard. brewer owner of raven beer, he'll call with a request. >> he'll go out of his way. customer comes first. he'll go out of his way. i'm not talking hundreds of beer handles. 10, 20. >> with customers nationwide, mark's son john says the company has become more efficient. >> really getting more orders than we ever really had. so it was really just by necessity to get it done and to really keep from banging our heads against the wall. >> as production increased, we would find bottlenecks. >> staff has increased and when necessary, manpower can shift. >> we've compartmentalized. if anything we