we do millwork, which is primarily lathe-turned.tair parts, newels and spindles and handrails. >> the team figured out a way to accommodate all customers, especially newer ones. the answer was to simplify the design. >> we are a wood shop and we're trying to focus on a definite line of handles. that say a novice brewer can come in and say i want that handle. that suits me. or i want that handle, but maybe we'll just change it a little bit. that's worked out real well for us. >> customers know that they're being heard. brewer steven, the owner of raven beer has a standing order. but he can always call with a request. >> he'll go out of his way. i think that's typical of a small business person. you know, the customer comes first and you'll spend the extra time to go out of his way. and i'm not talking about hundreds of tap handles. if i need 10, 20, whatever, he'll go out of his way to supply them. >> with customers nationwide, mark's son, john, says the company has reimagined its production by becoming more efficient. >> really gett

. >> we made beer taps which are lathe turned and go to the breweries and millwork, which is primarily lathe turned. we made stair parts, newals and spindles and handrails. >> as the number of orders for the handles grew, the team figured out a way to accommodate all customers, especially newer ones. the answer was to simplify the design. >> we are a wood shop, and we're trying to focus on a definite line of handles that say a novice brewer can come in and say i want that handle, that suits me. or maybe i want that handle but this changed a little bit. >> customers know they're being heard, steven has a standing order, but he can always call with a request. >> he'll go out of his way. i think that's typical of a small business person. you know, your customer comes first, and he'll spend the extra time to go out of his way. i'm not talking about hundreds of tap handles, if i need ten, 20, he'll supply them. >> with customers nationwide, mark said the company has reimagined its production by becoming more efficient. >> more orders than we ever had, so it was really by necessity to get it