>>mimichael, thank you so much for coming on the program. >>> i've worked in two kinds of startups. venture backed companies with tons of money and boot strapped ones where every dollar counts. and though you would think that canning things with lots of money is easier, sometimes the better ideas come when funding is scarce. as the owners of a handmade home goods come found out, when you're forced to make do with less, you on which come up wiofp with the best strategy. >> everything i have seen as a limitation previouslywhich ofte with the best strategy. >> everything i have seen as a limitation previously has helped define who we are and ultimately been one of our greatest strength. >> when ron morris and his husband ren jones jr. started their business mercantile homes which is now a mix between a home goods manufacturer and art gallery, they pretty much had nothing more than an idea. >> this was a dream that did not have any sort of financing. we never took out loans. probably because we couldn't get them if we had asked. >> ron and ken were in a situation familiar to many, they