minal, how unusual is the way that the olympics tv rights have been awarded? in this case, the ioc — prefer to deal with individual markets? i don't think it's that unusual. with really big rights — so the likes of fifa - or premier league, they sometimes do it territory by territory— because you are able to get more rights revenue by doing _ it like that. but actually, we've seen a slight shift even from the likes of uefa who sold their women's. champions league rights globally because they saw an opportunity there. - so what we might end up seeing is rights holders shifting a littlel more towards regional sales, i just for their own ease, i guess, as they're only dealing with one . person instead of several different companies within the territories. andrew, i know that it sort of seemed to take people in the uk a bit by surprise, that discovery and eurosport had the olympics — did discovery undercook it slightly in terms of promotion and advertising in the uk? i don't think so. i think, obviously discovery+ is a new service in the uk, so i think people are