minal, how unusual is the way that the olympics tv rights have been awarded?dy — in this case, the ioc — prefer to deal with individual markets? i don't think it's that unusual. . with really big rights — so the likes of fifa - or premier league, _ they sometimes do it territory by territory because you are - able to get more rights revenue by doing it like that. but actually, we've seen a slight shift even - from the likes of uefa i who sold their women's champions league rightsl globally because they saw an opportunity there. so what we might end up seeing is rights holders shifting - a little more towards regional| sales, just for their own ease, i guess, as they're only- dealing with one person instead of several different companies within the territories. - andrew, i know that it sort of seemed to take people in the uk a bit by surprise, that discovery and eurosport had the olympics — did discovery undercook it slightly in terms of promotion and advertising in the uk? i don't think so. i think, obviously discovery+ is a new service in the uk, so i think p