. >> reporter: mini bell peppers, perfect for one.up broccoli, and lettuce with the crunch of iceberg and the nutrients. all created by monsanta, and some could already be in a grocery store near you. >> everybody wants a nice red sugar. >> this is a water melon breeder, working on the perfect melon for the fruit market. >> we are looking for higher shelf life, something that doesn't have a lot of juice when you cut it into pieces. >> why the trades? melon. >> he's trying to create a vegey that is more nutritious and tastier and resistant to disease and the hazards of shipping. the scientists are not genetically modifying plants to get what they want. they using biotechno how to speed up a process - cross breeding. marlin edwards is the head of vegetables. >> we take samples from plants, extract the tna and -- d.n.a. and characterise it to see if it has breeders or properties that we are looking for. >> edwards launched the market assisted breeding programme for vegetables and fruits in 2009. what is a genetic marker. >> it is a littl