in the case of miniluxe they searched for you guessed it, starbucks. and another company they admire and share a customer base with, whole foods. >> it's amazing how much information you can find. addresses of all the whole foods in the state of massachusetts. addresses of all the starbucks in the state of massachusetts. and we know those companies have spent a lot of money on figuring out where they should be. so how can we piggyback on some of the work that others have done and build next to a whole foods and a starbucks? >> another priority for the start-up, improving conditions for the customers and the employees, by tackling lax hygiene standards. a persistent and widespread problem in the nail care industry. >> when you walk into a miniluxe you'll see we have a clean lab. we utilize a professional grade autoclave to sterilize all the tools. if we can't sterilize a tool we'll give it to the customer or throw it away. >> and they tack near page from the starbucks rulebook. they wanted to elevate the overall client experience and at miniluxe that me