see the miniluxe clean lab.we sterilize all the tools. if we can't sterilize a tool we'll give it to the customer or throw it away at the surface. >> and they took another page from the starbucks rule book. they wanted to elevate the overall client experience. and at miniluxe that means a whole bunch of things. like utilizing technology for online booking 24/7 and greeting customers when they walk into the store. >> when they walk in we say when they come in that we have an open slot. and that's from the technician side to remember what nail polish was that this customer used the last time or exactly what it was how they liked their nails done. these are all strategies any good business owner would employ. they may do it on a notebook we just think that we make it so we can roll it across the whole chain. and i think we'll create an experience for consumers. >> e quaquallying to training the customers right is treating the employees right. this is an important part of the miniluxe strategy. >> when i first joine