. >> the nexus 7 is a compeks minitablet with a powerful processor. the wifi android device has a siri-like command system. >> it is small and definitely sophisticated, and for $200, it's inexpensive, and it has the enormous marketing power of google behind it, but the question remains, is it an ipad killer? >> no, because i don't think it targets it. it's going after folks for the pure cost and entertainment aspects. >> it's a smaller device and roughly half the price of an ipad. it's not necessarily a direct competitor with apple, which i think is a smart move. >> a $300 black warp that can play anything you buy on google's play store, music, movies and shows or anything on youtube right on your tv. >> gives you more reason to be in their media consumption ecosystem, but gives you a nice accessory to get to the television. >> reporter: but with the kindle fire already established and many other minitablets on the market as well, is google too late. >> there's so much happening as far as where this stuff is going, it's all collectively leading down a