he said, this could be our minsky's. in other words, it isn't just this highbrow focus. it is going to provide content that informs and educates and entertains at all levels so that when you consume this content, you're better off for it. and that has been the mission of the corporation for public broadcasting. the first and foremost in the very beginning, our job is to be stewar word of these -- of these funds. how do disperse the funding? guest: it is very interesting because unlike and every single country throughout the world, public media funding in this country is uniquely american and entrepreneurial. a most fulfilling what ronald reagan said that government should provide the spark and the private sector should do the work or the rest. and for 40 plus years, that has been, i think, the best example of the public/private partnership. so the funding we receive from the federal government is very strictly allocated in terms of what cpb can do with it. approximately 90% of our funding goes to stations and some producers and film makers, and , 70%the remainder of that