[applause] >> miriam greenberg is the author, tra "branding new york:w a city in crisis was sold to the world" is the book. what do you think? >> well, i think of new york in the post-world war ii period was in a position of preeminence really of the united states. it was when its fortunes were rising for a time. i think it was a famous kind of working-class city, to quote another book by joshua freeman. it was a city that had had a lot of business during world war ii, and its industries had been employing many, many new yorkers. and it was also a growing media capital. it was expanding its office infrastructure. it was growing in terms of the siding of the united nations. it was getting a lot of international attention in any way politically. and it was part of, you know, it was seen internationally as kind of the capital of a resurgent u.s. following world war ii. yes, very much a. so its star was rising in the. >> what happened in new york in the 1970s? >> well, it is a complicated question that has global national, local reasonings behind it. political, economic cultures. it was a