. >>> millions of people watched the new golden girl, misi franklin win last night. nbc ran a promo showing her celebration after she won. nbc sports said clearly that promo should not have aired at that time. we have a process in place and this will not happen again. we apologize to the viewers who were watching and didn't know the results of that race. >> so how are people finding and avoiding who won the olympics before nbc's prime time coverage? twitter, facebook and text alerts are giving us the results before nbc is showing the events. christ gordon tells us how people are enjoying the games. >> spoiler alerts. most people we spoke with today say they want to hear the stories of the competitors and see the drama unfold and root for their favorites without knowing if they are going to win or have their dreams dashed. when you couple modern technology with delayed tv broadcasts it can be a challenge. union jacks says their tv screens are showing all olympic games. they are attracting fans that want information. >> i would prefer not to know. i would like to treat