dory says marketers are misng an opportunity to connect more to older customers wit profit potentialal media experts agree. >> the has more disposable income. they have more time. >> reporter:-ins energizing her second act. >> it's taken your life in new directions. >> absolutely. it's a fun direction and something fun to walook for to. >> reporter: aging with style with eyes set on a fabulous future. catie beck,ws nbc las vegas, nevada. >> there is definitely beauty at any daj. that is "nbc nightly news" on a sunday night. back here tomorrow. i'm kate snow. for all of us here hac ws, have a great night. >> announcer: nbc sports, home of the olympic games, the nhl, the scar playoffs, the indianapolis 500, and primetime's number one show "sunday night football," only on nbc. >> sunday night. everybody's watching. ♪ ♪ i that sweet spot ♪ i'm feeling good ♪ the sun is shining ♪ i knew it would ♪ check it ou ♪ i'm going to light it up