do uicissi of misomeeoe wereayinga.he price oft to retailers aonsumers. do uicissi of misomeeoe wereayinga. omutfor suga- that pceap was of such significance weado movethe price oft atslit hadrastic eecwodwide weas angomeesictions created sugar shortages in the 1970s, sending shock was ugh e industry. itook a ofugar to sweetenhe bilons sending shock was of drinks so every year. in t united states, we drink the equivalent of soft inks yearererson. coke aloneought mo sugar than anyone else. . robert barry tracks sweetener prices of soft inks yearererson. cokefor e departmentugar of agriculture. than anyone else. in the case of coca cola, which was usingabout a , every one-cent increase means abou$2miion. when sugp sen ces a pound in979, soft drink makers were sperate for anlternative. every one-cent increase it came from oneamerica'smost a. sen ces a pound in979, the ocess of extractinghigh fru, sperate for anlternative. cs was peecd by chemist at royalro. jesse meye, the editor atc,who, iidentay,martha jones, w wos r cok