morgan freeman and missy elliott. soft drinks snack foods and celebrity motorcycle micah's all want their brand to be associated with the big game but in the desert talking about. thirty second spots are going for five million dollars this year but that's only the beginning for advertisers they spend many millions more on production on celebrity endorsers and so this is a major investment for marketers but one that they continue to to think is pays off because of the massive viewership of the super bowl more than one hundred million people watch the super bowl n.b.c. the network carrying the super bowl also has the rights to the winter olympics and is selling a package to advertisers which includes both events some estimates say the network will reach a billion dollar bonanza if you can. after a football season in which politics seeped onto the field super bowl advertisers will likely steer clear of anything potentially divisive and it's airing. even celebrities who animal april seems to have avoided control of a sea

morgan freeman and missy elliott. soft drinks snack foods and celebrity motorcycle micah's all want their brand to be associated with the big game but just are talking. thirty second spots are going for five million dollars this year but that's only the beginning for advertisers they spend many millions more on production on celebrity endorsers and so this is a major investment for marketers but one that they continue to to think is pays off because of the massive viewership of the super bowl more than one hundred million people watch the super bowl n.b.c. the network carrying the super bowl also has the rights to the winter olympics and is selling a package to advertisers which includes both events some estimates say the network will reach a billion dollar bonanza if you can. after a football season in which politics seeped into the field super bowl advertisers will likely steer clear of anything potentially divisive. even celebrities who animal. seems to have avoided control of a seat to. super bowl favorites new en

the biggest hit was legendary actor morgan freeman, he was lip synching missy elliott for mountain dewice. take a look. ♪ ♪ >> it was a pretty big hit, at least in our newsroom as well. so which one was your favorite ad out there? tweet us at nbc bay area and let us know. >> sometimes those commercials are bigger than the actual game itself. >> i know, it's true. you look forward to them. >> but that game was pretty epic. >> a good game. >> yeah, it was. it was fun. >> so we are all a little just still tired and trying to recover from yesterday and the party yesterday and as we get ready to head out the door in morning we are going to see some patchy fog developing in parts of the bay area. look at napa, right now down to about a mile, but elsewhere it's pretty clear as you get ready to head out and the temperature there in the north bay right now at about 43 degrees, it's 48 degrees in oakland and it's 52 degrees in san jose with some low 50s also along the peninsula to san francisco. and look at our highs today, we're going to be up to 76 degrees in san jose, 75 in east san jose and

petering but of game of thrones and morgan freeman also featured in the is missy elliott by the way 30spot cost $5 million. that's for the airtime. that's great. >>> the sharks winless after losing with any injury. that come up losers until last night. on the road in columbus the gets a blue jackets wanted to even this one up boone jenner top shelf would lock the game up. the sharks on a five on three power play a quick pass and that's your game-winner. san jose leave ohio with a a much-needed victory last night.>>> after getting crushed in utah in the week warriors rebounded nicely last night in sacramento but this was no cakewalk. a close one all the way. here come the kings. assist to collie student dubs it down 13. warriors want to 70 -- golden state goes up and the big gun will plant and pop the three ball. 33. sloppy play and durant lazy pass but up and down he goes. kings go they are only down one point but a 35 point fourth quarter. katie had 13 in the quarter six threes in the game. weirs get out with the big win 119 -- 104.>>> let's talk about lebron james. he is shooting down

"game of thrones" and buster weinstein would have been a rap battle against morgan freeman and missy elliottnot only is it hilarious but also smart. ♪ >> he's pretty good at that. pepsico was killing two birds with one stone and it marks a come back from pepsico's disastrous kendall jenner at last year. lauren: i forgot about that. >> until i brought it up. connell: tracee, thank you. lauren: tom brady and the new england patriots lost to entrÉe in the super bowl. >> what an amazing turnaround for the super bowl fans. enjoy your big birdie trophy in philadelphia. lauren: life to minneapolis for cheryl casone. after the major stock selloff and rising bond that we saw last week. what is going on this morning? dow futures down 87. you are watching "fbn:am." ♪ today, innovation in the finger lakes is helping build the new new york. once home to the world's image center, new york state is now a leader in optics, photonics and imaging. fueled by strong university partnerships, providing the world's best talent. and supported with workforce development to create even more opportunities. all across

stop and i got to get away ♪ >>> it was a fire rap battle busta rhymes and morgan freeman rapping missy elliottleft overs from the old homestead steak house. >> so we were there watching the game and digging in and more importantly watching the ads. those were some of the many ads that did not disappoint on a night that might not be as important to advertisers as football i would say. just when you think things couldn't get weirder than that. ♪ ♪ just got a job as a lifeguard in savannah ♪ >> oh man, so the company known for using babies in their commercials has grown up quite a little bit there, sea saying you need start planning showing a bunch of 85 year olds flying airplanes, etc. and on and on and on and of course the bay watch one absolutery. >> that was definitely one of our favorites and getting a lot of traction online. >> and fine that he will nfl showed us that the season may be ov but the touchdown dances live on forever. nobody puts o'dell in the corner. ♪ this could be love because i had had had had the time of my life ♪ >> oh, my god that cracked me up. i was in tears at home. lo

we had the 2000 throwback to busta rhymes and missy elliott. and the ad with sipddy crawford.degrees with a chance -- [ coughing ] >> reporter: of all the big ads, fans watched this one on repeat. it shows alexa losing her voice. >> we have the replacements ready. just say the word. >> reporter: she's replaced by some of the most recognized voices on the planet. >> are you asking me how the to make a grilled cheese sandwich? it's name is the recipe. >> this guy wants to go the mars. >> reporter: and actor sir anthony hopkins. >> brandon is a little tied up. but do let me know if there's anything i can help you with. jessica? >> reporter: the most retweeted ad of the night, this epic lip sync rap battle between morgan freeman and "game of thrones" peter dinklage. the nfl celebrated in tend zone with eli manning and odell beckham jr. having the time of their life with the iconic choreography from the movie "dirty dancing." ♪ i had the time of my life ♪ ♪ no i never felt this way before ♪ >> reporter: and wile some ads struck the right note others like this diet coke ad turned he