instead of trying to push what i want on mister jones. asking him what he cares about and seeking areas of alignment so that we can get there. mister jones, you care about being able to visit your grandkids you care about able to walk or run that 5k with your daughter. you care about being able to make it to that softball game or go on vacation. great. we want to get you there. we've got to get your diabetes under control and here are things we can do together to get you there. motivational interviewing. it is our responsibility as public health professionals to show communities we care about their needs rather than trying to ram a public health message down their throat. we talked about the hiv outbreak in scott county and there were a lot of folks who said doctor adams, why didn't you go down there and use your power to open up a service for them? if i'd gone down there and done that, the local sheriff would set up a perimeter around the service center and arrested people as they were coming in for going out. it doesn't matter what the