and, of course, one of the people we talked to was mitch kaplan. one of the things we discovered is the successful ones are very entrepreneurial. they're very creative, they're willing to try new things, and mitch kaplan is the visionary amongst visionaries in a really impressive group of people, and i cannot tell you how much we have learned from him over these past two years and hope to learn more. but the other thing, and you'll -- the thing that's really great, he is so generous. to people like us. and it's just great to see fellow booksellers who are so supportive of the newbies on the block and really want the success for everyone. brad said when he introduced mitch earlier, there is literally no one as admired and beloved among his fellow booksellers, and i'm glad to repeat that. it's such a pleasure to have him here. he's the best be, and you'll find out in a minute why if you've never heard of. but one of the things we learned from mitchell and others is the most successful independent bookstores are those who really retain deep community

mitch grass, avi kaplan and kevin olusola. >> wow. >> you know what's great about you guys, you weren'te singoff." how did you get together? >> the three of us grew up together, so we were going to try out for the show as a trio. but my friend was like, you should have a bass and a b-boxer. >> kevin we found on youtube. he was a cello beat boxing video. >> are you guys surprised at the fame, sold out concerts? >> yeah. >> it's been great. >> are you guys watching the show now? >> it's crazy. >> there's some good groups there. >> and is pitch perfect your favorite movie? >> anyway, you guys are going to sing angels we have heard on high, right? >> yeah. >> here they are. ♪ ah ah ah ah ♪ angels we have heard on high singing sweetly o 'er the plains in reply echoing their joyous name ♪ gloria gloria gloria in excelsis deo ♪ gloria gloria gloria in excelsis deo ♪ ♪ da da da da da da da da da da da da da da ♪ ♪ shepherds with your joyous strength ♪ ♪ gloria gloria gloria in excelsis deo ♪ gloria gloria gloria ♪ excelsis deo ♪ ♪ come adore on bended knee, christ the lord the newborn king ♪ ♪