that is one of the things we teach, but you raise a good one in that the audience nowadays, both mitscher and young audiences, are expecting a different type of product with online news. that is something we have to work and training journalists, in terms of understanding and understanding how to use the tools to create the product. >> anybody else want to try to tackle that? and the media people joke that every new former journalism has been a shorter format, more real time format. i think the history of newspapers to radio, television, to the internet, to mobile, to whatever comes next is not just a story of shorting formats, but a story of a multiplicity of formats. the amazing thing in san francisco is not that the "chronicle" is still here, but that it is still here and seven other levels of debt you want to consume the information that are available to you. all the old media are investing today in mobile the way they were struggling to learn internet fundamentals even 15 years ago. at the same time, they are being forced to do that because entrepreneurs specializing in mobile are sh

my dad liked mitscher, i used to say he would read by the pound. my mom loved true crime, and it would be embarrassing riding the train into the city with her because she'd be reading something like the i-95 killer, you know, and on the front cover there'd be somebody stabbing somebody. but i was lucky to grow up in a house like that. i rap into a friend from high school -- ran into a friend from high school a few years ago, and he said, you know, whenever i went over to your house in high school, your parents would just be sitting in the living room reading, no tv, no radio, no nothing, and i always thought that was so weird. but now that he has kids of his own, i think he appreciates that that was really a good atmosphere to grow up, and it fostered my love of books. i went to college in philadelphia at the university of pennsylvania, graduated in 1988 with a degree in folklore. any other folklore majors here today? [laughter] this was, and david went through the list of other occupations i've had. i've, obviously, chosen many nonlucrative occupa