i ran an ad that said, "if mlb marcus truly had 3000 pairs of shoes, she could have had the -- "if imelda marcos truly at 3000 pairs of shoes, she could've had the courtesy to buy a pair of mine." [laughter] i am constantly contemplating that scenario. in the notion of not being able to convince people, necessarily, and people will not necessarily respond to something because you ask them to. people rarely do. i did a campaign was with a series of statistics. i think you have them here. a couple of them were like three or four people looking into telescopes you're not into astronomy. [laughter] one will say that one in 27 people executed will be in a set. tavis: overtime. >> yes. i am not likely to have gone through to anybody with the idea of the death penalty. but they are inclined to conceivably rethink their thought process and maybe change their own mind. but it is their own process that change their mind. tavis: you are socially conscious. i have just heard you expand on three or for social issues. but the one that stands at more than all the others, the one that your the most passi