but where the east india analogy comes in is that exxon mobil's. business model essentially involves drilling holes on the ground all over the world and the way the oil economy works now that means they're often doing this in rough places where american military power sometimes has to follow them in the way the british followed the east india company into india and and to some extent the exxon mobile as they are dealing with conflict small wars instability before the u.s. government rives to sort of reinforce them and and in that sense you know there's at least a loose analogy or comparison to the east india that i think is valid yeah the british polity east india here i mean jamestown was an east india colony. the. the exxon mobil i understand actually i want to talk a little bit about lee raymond we have just just a minute until the break and then we'll have a nice thirty minute chunk to talk afterwards but can you just very quickly tell us who really raymond was or is but when he was released lee raymond was running the company he was the chief

of exxon mobil to. jump into the political and scientific. battle as it were it to the it didn't didn't he basically position exxon mobil the same way that philip morris and r.j. are positioned themselves a generation earlier with regard to the dangers of tobacco. well i certainly want to after the science in a similar way out of personal conviction that he knew better than than what the climate scientists at the. united nations and elsewhere were were beginning to conclude by the time of the late one nine hundred ninety s. and the fundamental strategy was was the same because it basically involved exploiting the fact that science is an uncertain endeavor especially science about complex systems like whether it's just inherently uncertain of course great scientists are constantly questioning their assumptions and hypotheses and and great science arises from doubt so it's vulnerable to this kind of a pollution campaign where you basically interfere with the natural questioning and uncertainty that's embedded in science especially again science

embraced mobile advertising. they are trying to figure out social and a lot of them are trying to figure out digital. they are having a big debate and digital has been around 15, # 20 years now. >> facebook really set it is standard in an emerging advertising market which is going to be huge. social mobile advertising is going to be giant. nobody's figured it out. >> it takes the might of a giant like facebook to push it forward, to consolidate and get everybody on the same platform. there are four competing mobile ad platforms now. >> maybe the ipo is the watershed moment where mobile advertising takes a turn. here's the thing i keep thinking about though. once they go public it's like they jumped the shark in a sense. three months from now, six months from now people will be looking at the quarterly results and say, okay, they made x billion dollars for the quarter. >> they already have. >> $95 billion valuation. look at google by comparison. this doesn't make sense. >> in some ways facebook is trained in the m

has now regained global leadership in mobile. and we're the first country rolling out the next generation 4g mobile to scale. first the spectrum gap, we're focussed on freeing up more spectrum for unlicensed use. removing regulatory and other barriers to flexible spectrum use and mobile broad band buildup. and moving forward on innovative approaches like small cells and on spectrum sharing as a new and additional tool to free up government spectrum for new use. i am proud that the idea was proposed in our national broad ban plan. and the national challenge of impmenting -- continuing a proud tradition of u.s. leadership on mobile policy, and i look forward to working with my colleagues and the committee as we move forward. we're also tackling the broad band deployment gap, as you have mentioned today, about 18 million rural americans live in areas where there's no comprehensive infrastructure. to spur wired and wireless broad band to hundreds of thousands of rural -- and sets us on the path to employment by the decade while put t

well example is isis a mobile carrier between arranges at&t and t-mobile using the nfc mobile contact paymentless technology we are successing today. -- for the nfc rollouts. another example is google wallet. it launched the offering to consumers partnering with mastercard, citity, first data and sprint. more than two dozen large retarialers have enabled their stores to accept google offers. nfc payment enbeamed in phones won't be the only form. -- promising yet still unpriefn value to both consumers and merchants. in addition to value, consumers confidents underlying in the underlying infrastructure about credibility of the industry offerings are critical to the adoption. consumers will benefit from and trust in a mobile payment infrastructure that has a strong focus on security and using the existing payments infrastructure for transactions. mobile phones represent a for forte l landscape that consumers can interact with each other. the mobile payment invasion is going to continue to evolve and more people upgrade to smartphones and learn the new services they hold in the palm of th

we took a mobile unit. i'm involved in mobile health, mobile hospitals. we took one of our units and put it on the road to joplin, not even knowing if there was a need or not. it ended up that that was a seven-story building that was decimated and not only did that unit get used, but when the ceo and coo that have hospital saw what we had on site, they said, we need another one. and our two mobile surgery units have been in use until just last month when they converted to an interment facility while they were building their permanent one. i would say to it administrator mills, it was inspiring, but it also inspired me. so thank you for that. [ applause ] i would like to introduce darlene miller. who is the president and ceo, darlene is the owner and ceo, a global leader in the precision industry. they are located in minnesota manufacturing high precision products for customers around the globe in a variety of industries including aerospace, medical, transportation, and many others. they have received a number of awards, i think notable, is that darlene wa

the mobile device generation. tim jeffrey, that's the mobile, mobile device generation, the m.d.g. do you have a mobile device, charlotte? we're going to get you one. look how cool this is. fresh, show us how this works. we're on this screen, i think. >> when we developed the game, we wanted a game that anyone could play from 6 to 96 and anyone of sailing experience or no sailing experience so the game can be played by anyone, but we'll demonstrate it a little bit later on. you choose your team you want to represent. of course, we'll choose oracle. >> this is a new style of racing. in fact, russell, we have incorporated this into the america's cup world series. it's called the speed trial. it's over a 500-meter course. the idea is to sail the boat down the drag strip as fast as possible among all of the teams. this is done in naples. here is fresh demonstrating trying to go down the course. >> down the course as fast as i can. i'm steering by actually rocking the ipad from side to side and if you aren't careful, you can actually capsize the boat just like real life. i'm trying to g

due to america's light touch approach, mobile broadband. due to america's light touch approach, we is always led the world and we can further strengthen america's global leadership in wireless if we first implement the new spectrum law with simplicity, humility and regulatory restraint, second, work harder to ensure that federal, state and local governments relinquish more spectrum for auction, and third, commence a comprehensive effort to adopt policies that make it easier to deploy technologies that enhance specteral efficiency. when it comes to sb implementing the new law, we should learn from past efforts to overengineer and you cans that resulted in unintended consequences and count it ter productive consequences, as well. new rules should be minimal by adopting deregular la taker flexible use policies that will make any rules future proof for innovatio innovation we cannot everyone imagine. rules should also offer fair opportunities for small, medium and large players to bid for and secure licenses without excluting any player from th

only a few of them even have mobile phones. i'm gonna give 2 high-speed internet-enabled mobile phones to 2 individuals in this community and find out how that changes their lives and the lives of the people in gitata. [drum solo playing] the brave new world of broadband has barely penetrated this community. for most of the residents here, the internet is a complete mystery... though english premiership football seems to be surprisingly familiar. who's the top striker in chelsea right now? >> eh? >> the top goal scorer for chelsea? >> drogba. >> drogba. >> yeah. >> ok, so the man knows his football, at least. but do you know what the internet is? >> no. >> internet--have you ever heard of internet before? >> no. >> [speaking native language] >> does she know what the internet is? >> [speaking native language] >> well, i don't have any idea what the internet is about. >> have you heard of the internet? >> yes, i have a little knowledge about the internet. i do go to the internet in order to get information. >> ok. >> i mean, i g

it is becoming harder to mobilize immigrants. one of the reasons it is becoming harder is that parties don't have enough resources and particularly don't have enough of the patronage they use. we talked about the exchanges of votes for favors, votes for jobs, things like that and that's going on still in the early 20th century and there are not enough jobs to go around. partly that's because there are so many immigrants coming in. remember, after about 1880 there is this second big wave of immigrants that comes into the united states mostly from southern and eastern europe and mostly to cities on the eastern half of the united states. so the urban machines operating in those cities become almost overrun by these newcomers and don't have enough jobs and don't have enough favors and don't have enough money to do this. it is even harder now because it is harder to get a government job. one of the way that is reformers, critics who don't like the party machines try to under mine them is bypassing civil service laws, laws that require

that's the triif he can ta of guy who is have the biggest opportunity to mobilize mobile.o be successful deciding the way ads will be served up successfully? facebook has talked this is the biggest hole in their story. they have to redole their whole interface. and they have to try and find a way that the people will want to see ads. >> bill, how do they do that? >> you know, one of the -- you keep talk about monetizing mobile. a number of our companies that target the local segment have tractional models. for these companies, they monetize mobile better than the web because you have a simpler user interface, you have features you didn't have on the web because you can use the gps icon to do, you know, perimeter searches. and so many transactional models actually do better on mobile. these companies are advantage. as i mentioned earlier, i think the advertising part's a little more difficult. you have to figure out an ad model that's veryin d in dei ii what you're doing. android is not a moneymaker it's. but it's a big protective move to help the company move from being a

and turning your online business mobile. we will show you how to do that next on "your business." >>> small businesses are revitalizing the economy and american express open is here to help. that is why we are proud the present "your business" on msnbc. >>> hi there, everyone. i'm j.j. ramberg and welcome to "your business" where we give you tips and advice to help the business grow. teenagers are the lowest paid and the most inexperienced of the staff, but your business may rely on them, because their attitude and how they treat customers may make or break your business and so we went to a concession park owner on advice of how to get the most from your teenaged workers. ♪ summer is means fun >> back in my day, i had been on work on time, and been in uniform. >> 56-year-old ken whiting sounds old school to you, that is because he is. >> and if i didn't, i would have been fired back in my day. >> i remember as a young kid having that automatic respect for a super visor. >> and jeff whiting is old school, too, his 35-year-old

facebook has an opportunity with mobile. we made several investments in companies that think about mobile first. we made the investment recently in instantgram which is a mobile first social network. that's a very ripe area for investment. >> roger, hold your response to that. we'll go to break and on the other side we'll hear more from roger mcnamee and rest of our guest when is we come back in just a few moments. trade architect. td ameritrade's empowering, web-based trading platform. trade commission-free for 60 days, and we'll throw in up to $600 when you open an account. trade commission-free for 60 days, managing my diabetes ibetween takingife, insulin and testing my blood sugar. is this part of your life? freestyle lite test strips? they need just a third the blood of onetouch ultra. wow! and the unique zipwik tab targets the blood and pulls it in. so testing is easy. and you can save on these strips monthly simply by joining the freestyle promise program. so saving is easy too. yep, just call or click and join for fr

. >>> when it comes to the future of your company, i hope you are at least thinking about mobile evenyou are not there yet. jason spiro is the head of strategy at google and he is leading the company's efforts to help businesses increase their mobile online presence. jason, great to see you. >> nice to be here, j.j. >> for people who do not understand what it means to go mobile with the company or the website, explain to them what is the difference of making a mobile website and developing an app. >> well, i think that some of it is about what the user is looking for, right. the user is trying to have an experience on the phone which could be about finding a store or a last-minute need, and usually reaching for the phone. increasingly we will have the devices in the pockets to have connective ti which has changed the consumer experience and from that, they reach for that, and if you expect them to find you through an app, you have to train them to find you through an app, and most often type in the url of the website or do a search. when they find you in those ways, you have to be pre

my arms around everything mobile in europe. we did have some warnings. we saw fossil get slaughtered, sinking 48% of its value. what is the wholesale value of scotts miracle grow? big data warehouse rackspace plummeted five points. mako surgical, thought to be the next intuitive surgical, down 36.81, a staggering destruction of wealth. those decline shake you to the core. it doesn't upset me that they'd send us lower. what gets me down is the european news and the shortfalls produced a catastrophic all-at-once run to the exits, which shows me once again people either simply don't know what they own, don't like what they own, fear what they own and are just completely and utterly confused. at one point the selling was indiscriminate with everything getting sent down at once. i'm not asking the people to lash themselves to the mast ulysses style so they don't hear the sirens of fear calling. many companies will see their earnings come down. many companies have failed to find ways to grow when the global economy slows down. that's

mobile edition.following the very latest buzz on facebook, twitter, google plus, and more about all things mobile. here are the top five phone brands for music apps right now. apple way out in front as you might expect. then motorola. then blackberry. samsung. and htc. blackberry in the music app business. hmm. next up, much more on today's market picture and how to play the rest of the week as you look there at this rather bad day for the bulls, even though the market is off its lows. ♪ welcome to the world leader in derivatives. welcome to superderivatives. >>> welcome back to "power lunch." i'm brian schactman here at the markets desk. i'm always keeping an eye on the rare earth names and wondering if any of these companies will make it to the point where they can actually bring these rare earth metals to market here in the states. molly corp., rare element, and avalon, all three getting hit hard today. molly corp. the biggest of those. rare element down 6%. and avalon another delay on their prefe

without spending any money except by my mobile phone. ♪ >> i loaded on to my phone two mobile moneyervices. ot wallet and another which allow you to transfer to a mobile phone. >> then i ordered the coffee. i've gotten my first hit. my turn to do the coffee and tea round. this guy doesn't take money but anthony is going to pay, and i'm going to pay him via the mobile money app. let's see how it works. ♪ >> we're not doing well. give up and go somewhere else for a coffee. one thing i found does work is a whole range of apps that let you put taxis and mini cabs from your phone and have it charged directly to your card. let's try this now. pick me up here. of course once you start using one of these taxi apps, it's too easy to spend money but buying shops that would let you pay by phone proved almost impossible. >> a few retailers have developed one of their own apps. i've ordered a couple of sandwiches and finally going to get one for my friend. >> well, did that work? >> yes, it did. >> excellent. well, while he's doing that, i should say i've been trying to do this for several days,

the big brands are going mobile and social.winner. >> all right, john, i got to tell you, you back out the $4 in cash, i mean, it is a little nuts frankly. that's john riccitiello. he's the ceo of electronic arts. you got to admit it's cheap. if you own it, i'd stay with it. stay with cramer. good talking to you. careful, pringles are bursting with more flavor. [ crunches ] mmm. [ explosion ] ♪ [ explosion ] [ explosion ] ♪ [ crunches ] [ explosion ] [ crunches ] [ explosion ] [ crunches ] [ explosion ] [ crunches ] [ explosion ] [ explosion ] [ explosion ] [ explosion ] ♪ [ male announcer ] pringles... bursting with more flavor. [ crunch! ] sadly, no. oh. but i did pick up your dry cleaning and had your shoes shined. well, i made you a reservation at the sushi place around the corner. well, in that case, i better get back to these invoices... which i'll do right after making your favorite pancakes. you know what? i'm going to tidy up your side of the office. i can't hear you because i'm also making you a smoothie. [ male annou

what was the last mobile ad that you saw? >> i actually looked on a mobile ad. looked add it and found it favorable. i'm not going on 90. i do think i'm not as clever and don't regard the robin hood principle to be regarded. >> i agree. that's the great thing about the mobile model. in the online space, everything was free and su porlted by advertising. in my view, more supported by search than display ads. in the mobile space, right from the earliest days, consumers were buying ring tones, buying games. and now, mobile monetezation is really what's taking hold. 30,000 apps carry our software development kits and we're seeing incredible growth. >> so you can speak to -- you know, we continue hearing from companies saying that they can't monetize and when they switch over, there's a forfeiture of profits. how do you get over that? why can you come on saying we are making money and people are clicking on these ads where as a google and a facebook aren't finding the same success? >> 56% of that market is google, millenial and apple with millenial in the number 2 po

what's the difference between making a mobile website and an app?e user is trying to have an experience on their phone which could be about finding a store, a last-minute need. users will reach for their phone. we have these devices in our pockets which has changed the consumer experience. from that they reach for that. if you expect them to find you through an app you have to train them to find you through an app. >> how expensive is it for you if i have a website that clearly looks terrible on somebody's phone, if i want to adapt that so it looks okay on a phone or mobile device, how expensive is that? >> it's inexpensive and quite easy. you have to think about what the consumer wants on their phone. what you can't do, someone who takes a desktop site and nip tuck it into a smaller version. it's building for the mobile consumer who's trying to find outor solve a specific point. >>> let's take examples. we have an automotive luxury limousine service and we have their website and they're mobile site. what did they do correctly? >> we're helping smal

♪ believe it or not it's just mobile t.here any other speakers who wish to comment on this? seeing none, public comment is closed. supervisor kim: motion to accept amendments to move forward without recommendation. supervisor chu: we can do that without objection. item number three, please. >> i request we get the amendment by the end of the day if possible. item three, ordinance authorizing the department of environment to accept and expend a grant in the amount of $403,000 from the california public utilities commission through pacific gas and electric company to study the impact that the replacement of old refrigeration equipment in san francisco businesses would have on energy usage and a peak power demand in the city, fiscal year 2011-2012 and fiscal year 2012- 2013 to reflect the addition of one class 5640 environmental specialist grant funded position at the department of the environment. supervisor chu: thank you very much. welcome back to supervisor avalos. we have a member of the department of environment here. >>

so there are a lot of trends that are there, and continuing to play on mobile but i do think mobile isig wave and for a lot of people because it is always on and with you, they are find more and more you know, do you -- you know pick up your phone and your tablet or open up your laptop? >> right. and it's now becoming a trade off. so i think that there will always be desktops, and laptops, but we are seeing a huge trend towards mobile. maps are one of the killer apps in mobile technologies. >> right. >> and last june already we saw crossover, which means we now get more traffic on mobile than we do on that will be true forever. because it just turns out maps are that much more useful on your phone when you are walking around than on the desk top. >> the evolution of maps you guys were the first out front on the maps using government technology, right? >> there are other map vendors, but one of the things that happens is people got used to maps on line being very static, but there was no drag and drop there was no zoom in or zoom out, there was no satellite view, and with google maps we

zynga does in the mobile space.ild different styles with higher values and more engaging game play. that positioned us well for long-term consistent growth as the market keeps getting bigger. >> you mentioned bigger and that's where i was going. the mobile gaming, you are talking about a $5 billion industry and i have seen projections of 16 billion by 2016. is that something that seems excessive or is that a modest projection? >> we think it's fair. think of it this way. there about 650 million apple and google android devices in the world now. that is two or three years into the transformation of consumers adopting new smart phones. that was about 4 billion people in the world with a mobile device. all of them will get a smart phone. provided that you are operationally diversified, and we make the games work for amazon and google users, all apple devices and you are able to capture the growth of consumers overseas and around the world. we will see a factor of the growth in the average revenue per title and the comp

the mobile device generation. tim jeffrey, that's the mobile, mobile device generation, the m.d.g.e device, charlotte? we're going to get you one. look how cool this is. fresh, show us how this works. we're on this screen, i think. >> when we developed the game, we wanted a game that anyone could play from 6 to 96 and anyone of sailing experience or no sailing experience so the game can be played by anyone, but we'll demonstrate it a

but they aren't ready for mobile pennies. without very intrusive interstitial 15-second video ads on mobile, all the online advertisers can't deliver the same level of profit growth and sales growth they've delivered in the past when it was just a question of the notebook, net book, desktop. yes, facebook's insane growth could ultimately become a casualty of the transition dell is describing. people simply don't know yet, except the big accounts who might have gotten tipped that morgan stanley was cutting numbers before the abominable ipo. the big thing about tech, it's a zero sum game. with any losers in tech, there's usually a winner on the other side, the purveyor of the disruptive tsunami, and that is apple. when the smoke clears off this miserable dell quarter, people will realize that apple is behind the destruction of the laptop and with that destruction comes a world of hurt for just about everyone with the exception of apple. people are putting two and two together, which is why apple rallied so hard this afternoon.

ralph de la vega from at&t mobility talks about how you want to get the margins right. and sometimes apple asks for too much. but in your case you're willing to pay that. why is one guy more worried about what they pay apple and the other guy okay with paying apple a lot? >> i think we all have basically the same deal with apple. from our perspective and you mentioned, it 44% of the customers we added, two times of percentage of our competitors being new customers to sprint, that's a very positive sign. very few returns and exchange, very few calls to customer care. we feel it's a good long-term decision, even though the up-front costs are quite high. >> but you also put through a price increase. is it working? >> it is. you're exactly right. our average revenue per user was the largest year over year increase in the history of the wireless industry by any company. it was a big driver of beating street consensus on earnings by 30%. ebidta. >> i speak with my friend david on the show "squawk on the street." we talk about what's going on at the company. there were reports

the dat ark says thereto about 5.5 billion mobile subscribersa 5.5 billion mobile subscribers in the world today. facebook has to look at the shift toward mobile and looking towards users on the mobile side instead of just focusing on the desktop. i think they are starting to do that that's really where the growth is going to come from. >> i'm an avowed facebook admirer. i'm not that much of a user. i love the concept, what it could represent. what i get a lot from twitter and the tech world companies that failed in the internet space. facebook has the edge, so did aol once and myspace. aol and myspace we don't talk about all that much. what does facebook do to make sure it's not only in the right place, which it probably is as you described, but that it dominates that space forevermore. >> i think facebook's focus on the user first and creating a really core utility for sharing information and communicating, that's been a big part of facebook's success so far, how they won against competitors in the past. going forward the major area where facebook has to focus is on the platform. c

how much influence does exxon-mobil have?e'll ask the author of a new book when he joins us next on "now." whoa! nobody insures more bikes than progressive. do you guys ride? well... no. sometimes, yeah. yes. well, if you know anybody else who also rides, send them here -- we got great coverage. it's not like bikers love their bikes more than life itself. i doubt anyone will even notice. leading the pack in motorcycle insurance. now, that's progressive. call or click today. aarrggh! more than 50 times a day? so brighten your smile a healthy way with listerine® whitening plus restoring rinse. it's the only rinse that makes your teeth two shades whiter and two times stronger. ♪ listerine® whitening... power to your mouth. [ henry ] well there's nothing like being on the top of the podium i think about it almost just about every day and what it means to me what it means to my country my family my parents came to america over thirty years ago from mexico to live the american dream. i'm proud to represent the usa because it's just

>> we're really a mobile-first company. mobile is our entire world. and the smartphone and tablet platform in our opinion is the future of computing. we don't think of anything but mobile. yes, our future is dependent on the mobile platform. >> all right. a provocative article from "news week" can mark zuckerberg actually be up to the job running a very large publicly traded corporation. mr. hering, what do you think? he is young, however he single handedly built the company initially and smart enough to bring in people from the outside on his board that are very accomplished. >> yeah. i think that he's been focused on the product and the user and really tried to make sure they take a long-term viewpoint while surrounding himself with a phenomenal team. i think those are the rightin greepd #greed yents to build something over the longer term. i'm very bullish on the opportunity for mobile. it's very early days. i think they're thinking about it in all the right ways. the instagram acquisition is an example of that. i think he is focused on the long-te

you talked about the rapid growth in mobile connectivity, is that based on demand? that's what's available so it's growing faster than the national around? >> i think that's part of it, there's no question the rate of increase has been fast. i don't remember the level of mobile penetration as compared to other states, but we can get that to you. >> the last point, just to go back to, i think it's important. a lot of people are not aware of what the itu is, the implications it can have in the 21st century, especially with some countries that are engaging in this regard. in china, we've seen recently. they're not bastions of internet freedom. any place that bans certain terms from search should not be an internation wall framework. i hope we'll continue to stay engaged and involved. i hope the committee will keep a close eye on that as well. >> they're serious issues. the proposals are just a bad idea, they're bad for the global economy. they're bad for freedom and democracy around the world, and across the administration, we're committed to opposing those strongly. >