been a customer before of mobileye.with high up with intel that is the most interesting from mobileye's perspective. intel is the world's biggest chipmaker and rules the roost when it comes to service of pcs and laptops. it has been a bit of a laggard when it comes to in car technology. it is the tech that moves into cars that is becoming an increasingly important selling point for auto manufacturers. a tie up with mobileye and b&w is attractive. this is a real validation of this technology, not just for the world's leading luxury carmaker is developing driverless cars, but the world's biggest chipmaker is on board to you only have to look at mobileye's stock price to see it's been a bit of a roller coaster since the ipo and it does have its fair share of the tractive's. -- detractives. citron says its high margins will eventually come down when the competition heats up. though this seems to be the first public announcement of a relationship with intel or mobileye, when of the cofounders of the company, the computer vis

mobileye as they short of the year.ot doing too well this year on that at because when he made that call the shares were ever so slightly higher than where they are now. to convincenot able andrew leff. this year it is 127 which is the same as amazon. is ahe noted that there lot of insider selling going on. potential in research and develop it. obileye has been a bit of a trailblazer. intel is tying up the world's biggest chip maker. gotkine reporting from us live from tel aviv. the biggest diamond auction in more than a century did not sell in london as the top bid of $61 million did not meet the minimum asking price. seen fetchings $86 million. it weighs more than 1100 carats and is the size of a tennis ball and is second to the 3000 caret r-i-noor diamond. that is all we have for this markets:f "bloomberg middle east." has recoupedmarket all the losses. we have -- we're looking at a swathe of other things with oil down a fraction. and a lot going on and a lot to digest. ?c+sv anna: preparing to launch their bids to b

show us the mobileye then, as well. here's a company involved and down. >> suppliers. >> in sympathy with all of this. >> of course that stock up 8% today. >> sure. >> right. very serious, for sure. but i would expect more of these investigations. >> of course. >> just to increase over time given that the technology is so new. >> but -- and, phil, you would think the safety regulators would be doing more due diligence before these ever hit the road to begin with. right? >> well, that's not the way this works, bill. the way it works is they work with the automakers in terms of saying, hey, have you proven this out? are you proven that the technology works? years ago, when you first saw cruise control, where it would slow down before a vehicle, people said, i don't know if it will work. it was borne out that it would work. doesn't mean there weren't failures along the way and accidents. probably were. you would have to search that. but overtime, this is how technology and new vehicles is developed. it's not as though the

. >> are there pockets of digital and mobileyou think that are underutilized as a marketer?> there's probably smaller ones . i'd say in digital, basically for us it's very effective. it gives us great targeting ability and their very innovative in looking at what we can do this year. it's much more impressive than what we could do last year. >> what are some of the examples? >> innovative ways of targeting people, innovative ways of for example unlike payments where there's a cost acquisition or cost to install instead of a cpm. >> is that because their product has changed? >> they're shipping the product and more advertising friendly area. >> you want somebody to download the app, they are very strong at that . >> i think they are doing very well. >> is there a benefit that you're not going to have that same sort of public profile it's going to find out more attorney general's? we like that we have the awareness. i think as we shift our messaging more about the fun of the product and it being fun and kind of introduce people to part of the product we didn't really talk abou