. >> molly rae, also from portland, is a jewelry maker and designer. >> we're actually probably going to do an interesting ear wire. >> she says etsy is no longer cost effective for her but she credits it with helping her turn a hobby into a scalable business. she now has her own website, elizabethjewelry.com. >> it helped me launch my career in directions that i never could have done before. >> they call themselves etsy-preneurs. or in holelyholly's case used to. when etsy started it opened up a whole new set of business options for hand crafters. >> i would say since starting my etsy business i have had to do more managerial tasks as my projects get larger and my client list grows. but i still consider myself an artist at heart. >> while many artisans love to hate the business side of things they sometimes act like they're allergic to it. kari says one of the most common pitfalls for this group is focusing too much on the making and too little on the marketing. >> online shops aren't magic. it's just not as simple as putting stuff out there and thinking that people will come. you ne