cattle ranchers that is advocate for fewer trees and more pasture but some are thinking differently molly rowe is a large landowner and proud cattle baron in the 3rd generation from the back of his mule he rules his gigantic ranch in the brazilian state of power around on the amazon. and yet he's different to other brazilian ranchers he wants to preserve the rain forest. just. this myth that cutting down more will make it grow more is ridiculous instead we have to increase our productivity on the land we already have. the humps of the zebu cattle rise out of the tall grass that maduro has planted for them he fertilize the soil and changes pastures every few days in this way he can feed 4 times as many cattle on the same area as his colleagues it was followed i think the lack of knowledge is one reason why it's so hard to change the way we raise cattle and comfort if you want to improve you have to leave your comfort zone and not many people want to do that for. once to convince the other ranchers at a lecture in the city but interest is limited many of his peers are doubtful some even see him