say you watch "30 rock" and drink molson. that means you're probably a democrat that votes frequently. coors light and watching "ncis," odds are you are a loyal republican. >> how much is it about changing people's mines versus trying to get people who would vote for you go vote on election day? >> this is the big change in way campaigns think in the last decade. it's far less about changing people's minds and far more about modifying their behavior. >> reporter: guess what, there's's an app for that as sasha showed me. they want to knock on the doors and get out the vote, not just any doors. >> all the data they have and micro targeting algorithms and who they want to interact with. these flags represent each particular house. >> reporter: who in this neighborhood is most likely to vote for their guy. this is a real map of this street we're on. >> yes. >> reporter: these flags represent real houses? >> real houses. >> reporter: like, for instance, whoever lives at this house which we're blurring a bit for privacy, the app kn

nicole, molson coors are down, why? >> a couple of things happening here.eal headline about the company itself is that they're combining the european businesses over in europe and combining, the u.k., ireland and organizations into a new business in it next year, so, obviously, massaging their plans for the future and molson coors over in the european unit will be the ceo. a changing of the guard how they're doing business going forward and another thing today, looking at morgan stanley, underweight from an equal weight and talking about the volumes. and so they said that's separate from the plans, and so there you have it. stuart: there you have it. >> so there you have it. i want to tell you, walked into work today. here is something, i walked into work and bombarded by two nice ladies and we talked about starbucks being available at the bakery popular m manhattan and starbucks made a deal with this bakery, you can go into crumbs and get starbucks coffee, buy one cupcake or pastry and get a starbucks coffee for free, so here in manhattan, i don't know if

molson is a write off. >> but, when our candidates talk about 47%, they are talking their blood-alcoholezing. it's freezing. when you get a prostate exam, the doctor wears mittens. [ laughter ] >> jimmy: he doesn't have to do that. >> oh, no. he doesn't have to do that. [ light laughter ] >> jimmy: but what is your -- what about the -- the american presidential election. >> well, you know, i was undecided for a long time. then, donald trump got me thinking. >> jimmy: yeah, right, yeah, yeah, yeah. he really did. >> because he's so hip. no, i don't know. i mean, mitt romney is interesting, you know. i mean -- canada has a problem with him because we are one of the few countries he hasn't sent his money to. [ laughter ] so we're bitter about that. >> jimmy: they did not get any of his money, no. >> no. >> jimmy: but, i wanted to ask you -- because you were telling me this funny story. and, if you don't mind, please tell the audience this story. you are doing press for "frankenweenie." >> yeah. >> jimmy: great animated movie with tim burton. but, catherine o'hara is your co-star. >> yeah,

campbell, fedex, harley-davidson, snap-on tools and molson coors.n america today we're running out of a vital resource we need to compete on the global stage. what we need are people prepared for the careers of our new economy. by 2025 we could have 20 million jobs without enough college graduates to fill them. that's why at devry university, we're teaming up with companies like cisco to help make sure everyone's ready with the know how we need for a new tomorrow. [ male announcer ] make sure america's ready. make sure you're ready. at devry.edu/knowhow. ♪ >>> the dow jones industrial average now up 78 points. we were up almost 100 points, so they're taking a little money off the table at this point. dow holding at 13,407. >>> let's see what's coming up at 2:00 p.m. eastern time on "street signs." >> some very exciting things coming up on "street signs." now in honor of that record breaking space jump, we're going to find out where you might want to take the plunge in the market. >>> we're also flipping out. all the reality shows about fixing up and

molson coors. kind of odd, stock down almost 4%.e going to combine their european units that represents 28% of total global volume. generally when companies talk efficiencies and potential cost cuts, stocks go up. not today. >> you would think. >>> today's "sunshine" is amazon. not so much for the stock but for glowing reviews for its new ereader, the paper white. critics are loving it. wired magazine deemed it the king of all ereaders. does not get too much better than that. jon fortt, it reads like a huge hit. >> absolutely. got to keep this in context though. it is $120. $119 technically, that's less than a quarter of a price of a full blown ipad. amazon's play here is to get those into the hands of book lovers and generate demand for its kindle ebooks. looks like howe that's how wall street's taking it, barnes & noble shares tumbling more than 2.5% on news their. you see in the hardware, the ceo touched on this during his big kindle unveil last month. he said 12 months after getting a kindle people read 4.6 times as much as they

say you watch "30 rock" and you drink molson. that means you're probably a democrat who votes.ncis," odds are you are a loyal republican. >> reporter: if you are sitting home tomorrow afternoon, and there is a knock on the door, romney or obama volunteer, they know something about you knocking on your door. >> they know a lot and made assumptions about you. >> reporter: they're not at your door by accident? >> not at all. we are way past accidents. >> reporter: which means campaign ads are popping up in the unlikeliest places, like the obama ads in video games. >> one of the variables of obama's campaign in 2008, was to predict support for him, presence of a teenager in the household. they went out and found video games where you can buy ads in the video games and bought early vote reminders. >> reporter: does it work? there is nothing to show definitely that these tactics put them over the finish line. instead, eisenberg says, in the end the single most important piece of predictive data isn't what beer you drink but whether you're a registered democrat or republican, which is

the biggest gainers and oracle getting a boost and hp up sharply ahead of wednesday's meeting and molson sharply after announcing it is combining the european businesses and getting a dunn grade at morgan stanley. >>> we'll tell you how to play the rally from every angle. >>> the candidates are gearing up for the first presidential debate on wednesday and the chairman will join us live to give us a preview of how governor romney is preparing. >>> we have the q4 playbook with a man that manages nearly $400 billion and cheryl sandberg second in command of facebook speaking out about the ipo and the future of the company and more of our exclusive interview with her and more in the next hour. >>> we'll start with the markets. it is the first trading day of the fourth quarter after rising 6% in q3 and our markets poised for more gains. our cash is director of floor operations with ubs and joins us this morning. good morning. nice way to kick this quarter off. >> nice way, yes. >> hard to tell what it is attributed, and evans comments today clearly dovish and ism better than expected. what's a