. >> the audience was older than expected and molson was the crowd's favorite beer. >> at happy childdata showed a significant number of customers hit the gym. team. >> a team that sports a marketing bonanza? promoters. it's yours. take it. >> hold still. what is hatching to my cell phone right now. >> right now, your phone is talking to cell phone towers. is stored by cell phone companies which is then sold off to be parsed by other companies. >> i am thinking for me, it might be nice to not have to spend a lot of time shopping for things that i am looking for, like what if the computers can for? >> we live these digital lives so big data seems inevitable that we are just moving in this direction where everything is documented, everything can be tracked in this way. >> i was thinking this balance, we make a lot of ourselves public through things like twitter or facebook, but then we also want a lot of that private. it's a hard balance. coming up next, marita, you have something a little different than this. i hear it's edible. >> i will tell you about a company trying to change the w