that's tonight's market focus. >> susie: higher taxes and a consumer shift to premium beers helped molson coorsues in the first quarter. but volume was-- you'll excuse the expression-- "flat" for the maker of brands including coors lite, molson canadian, and blue moon. the beer industry has been in an aggressive cost-cutting mode for several years, and as scott gurvey reports, that has brewed up several mergers and marketing partnerships. >> i like to switch off once in a while, different beers. heineken or budweiser, i switch on and off. >> reporter: some people, like raymond reder, don't really care which brand of beer they are drinking. they are in the minority. for everyone else, there are far more than 99 bottles of beer on the wall. people can be passionate about their favorites. for israel low, that beer is molson. >> it tastes very good. high alcohol content. it's an all-around good beer. >> reporter: all beer is mostly water, a grain which can be fermented, and yeast. but different flavorings, like hops, are added. the result is literally thousands of beers to choose from. some are imp