is this a way to use and monetized witter?the idea behind twitter was they will drive the conversation to say things to buy things this is one of the first times the you really saw people get on and wake up to the fact that the second with a television event they were driven over to the tv to turn it on and get together to talk about it. how significant is this as a marketing phenomenon? >> very. it is very significant for twitter because they have proved they are realtime ubiquitous signaling system purdue could posted stefan facebook but twitter was the way to do it now it can show people this works. messa: we looked at the of braidings 1.$3 million -- when printing the people don'get me wrong. >> would you expect? >> as sci-fi a original movie generally has of viewership of 1.5 million but the biggest of all time swap shark was 2.2 llion in june 2011. even though it was fantastic didn't match? if there were 60,000 tweet per minute with the celebrities to be expected to to be even better than i don't want to take away from ?