we are it "moneyball 2.0."to know the man inspired statistical analysis things about it, bill james. what billy bean did with your ideas with the oakland a's, caught fire, replicated by the boston red sox and run a blue jays and other clubs. now the houston astros have put it onyball and steroids. what you think of their approach? >> we don't know if it will work or not. but a certain he can work. there will never be any shortage of ignorance. there will always be people who insist on doing things in ways that a proven not to be effective. for that reason, the will always be plenty of room for smart do and in run around the field and come out ahead. >> to the new techniques and technologies available to , doppler radar, for years has been used for the weather but now in the ballpark, have they made it easier for you to pick the right players and put a winning team on the field? >> in a word, no. those innovations may have great value great down the road -- weight on the road, but so far, for now, just large hou

they have been playing moneyball.hey have been using insurgent position on the mobile device through mobile and medications to gain market share from alibaba. >> the relationship has been a little bit complicated since jack ma spun off this part of the company back in 2011. i remember coming through this word or words to understand what the relationship is today. >> back in 2011, the whole purpose of spending it off is because it restricts forward ownership and list the transaction on marketplaces. once they sign off, a little bit controversial because of the way they left major shareholders out of the conversation. so it was spun off, and what yesterday's restructuring agreement does is says if they were to do their own initial public offering that alibaba what have an unlimited ability to get a windfall from that. before they were cap that $6 billion. unlimited potential in taking the equity stake in the company. >> i remember yahoo! was pretty unhappy with this move when it was spun off. is the new deal good or bad

like really putting myself out there is it just going to be my friends in a couple of readers in moneyball to. really take over and over again that it was fully funded in five days. and i think it was really struck a nerve with people i mean these are activists and they're not all vegetarians or anything like that it's just people don't like being told what they can't see and that they can't make informed decisions and i think this really crosses over to a lot of different issues about factory farming environmentalism and surveillance exactly and i think this is really indicative also the case of a niemeyer you helped expose her case talk about why that happened and how she was the first person charged the ag gag laws but then was released and how public pressure was so crucial in making that happen so the rhetoric from the industry about these ag gag laws it's about these covert activists that are infiltrating businesses with amy's case she was on the public property and she saw a sick cow being moved by a bulldozer and she just did what any of us would and she started filming it and she

i actually hired a guy that had moneyball fame to be my baseball consultant.it or not, there are baseball consultant. he studied this on the side and discovered that the industry dynamics were decent and that there was a way to enter this and perpetuate a fun, family filled fan experience, but also make it a good economic opposition. >> you are telling me that there are rules for attendees. there are some kinds of guidelines for behavior that goes on in the stands. >> we want to make sure at the beginning we have 10 rules of behavior, presented a very fun filled, nonoffensive fashion. no cursing, no smoking, behave politely, be aware of balls shot in the stadium. all of those sorts of things they go to a family-friendly, safe type of environment. >> this is a team that is connected to the cincinnati reds. >> yes. >> what is the connection? >> all of these are affiliated minor league teams. meaning, they are affiliated with an apparent -- a parent major league team. and the players in this case our associate it with the cincinnati reds. we are a so-called farm

not to belabor this analogy, but they have been playing moneyball against alibaba and they have been using their position on the mobile device and through messaging and communications to start to win market share in the commerce sector from ali baba. wouldonder how jack ma feel about your comparison. you wrote in your story today that he will be celebrating his 50th birthday on the road during his roadshow. >> absolutely, what a way to celebrate his birthday, right? i hope -- i think he's looking for a gift of a pledge from investors as opposed to a tangible gift. celebrated will be his birthday most likely here in new york. that is the date they will most likely have individual meetings with investors. a big lunch in new york that monday, and then back to boston and his birthday. >> a quick break and then i want situationout this striking a new deal. later, one of the world's most technologically advanced cars, but to buy one would break the bank for most. we sit down with the ceo of rolls-royce to find out what makes the company's newest model so high-tech. you can watch estimate o

this is a new frontier for "moneyball." ten years ago, 20 years ago teams were run by ex-players.ros are on the leading edge of this. they have data scientists, engineers, physicists, economists, you really need a lot of brain power to compete and win in baseball. >> so the position general manager has changed. the job requirement. >> absolutely. i mean you used to get sort of brainy ex-ballplayers. like a catcher who knew all the old strategies and skills of the game. >> seek out talent. >> and recognize how you're supposed to play baseball. >> this kid's got it. >> now you have these guys pouring over data and discovering hidden advantages and strategies and doing things differently. there's a segment of teams that believe this can be very effective. >> but the astros suck but they suck deliberately, right? >> well, the astros sucked deliberately for a couple of years and now they're starting to turn the corner. basically what the astros did was what mitt romney did to steel companies. you fire everybody, tear it down to the studs in order to build it up stronger and renewed. ju

so, you hear a lot about personal analytics, which will become the moneyball, if you will, of hr. everyone will be a quantified employee. and that will help keep things fair, whether you work at home or, frankly, whether you work in a cube or office in headquarters. >> i'm guessing, theresa, that you disagree with some of what regina just said. >> yeah, i disagree and agree with some of it. i think the bottom line is i don't think this is a telework issue. i think this is a basic management issue. good, old-fashioned management. managers grew up by walking around and managing people, and they're most comfortable that way. and the reality is that the world has changed. and today we can't just manage people in that way as it requires a new set of skills to manage teleworkers, and managers aren't being taught those skills. and i think that's what happened with this situation as well. i think the missing component here is that we aren't looking at people in the office in the same way that we are teleworkers. telework is often the scapegoat. and i think that was the case in yahoo! and

it is similar to "moneyball." people took analytics into sports.doing with content and media. they built all the technology from the ground up. things that render for them and show what they will look like on a mobile phone, they know what the content looks like on any number of devices. they're constantly tracking what their users are looking at, reading, and they are dynamically restructuring. they are able to take everything from the content all the way up to analytics and what they do with the content and make the most of it. >> how significant is it that they create sponsored stories that brands like? if you are looking for new revenue streams, is that significant? >> i think it is very significant. it is the attention economy. people were getting tired of the traditional advertising format. they didn't like the in-your-face, bold advertising taking away from the experience on the site. advertisers like to be blended in with the experience and have some kind of relevance to what people are reading about. andfeed has channels advertisers are go

moneyball, right?een the movie or read the book, you know the old hands in the business kept telling early dean he was crazy. -- billy dean that he was crazy. it turns out that they were wrong and he was right. ont is kind of what is going in the fast food industry. these financial upstarts at capitalcapital -- 3g are telling the pros how it is done. out on have topped growth that burger king, so they have to do another deal. they have another brand that they can put out overseas. they are not doing that well in breakfast -- >> i told you. >> i do believe, tim hortons has almost no name recognition in america. named after a hockey player -- you think that is going to kill it overseas? i don't think so. >> that is a good question. right, i am am not just dubious. >> burger king has a big distribution center around the world. they did always deals with countriess in other that have balked brands. i think fitting tim hortons into that make sense. you are right to be skeptical, but everything these guys ha