>> the coffmanco fran christian eriano, moni littlier. >> this is rent the runway and olutionizing howink about clothes. >> these are everyday pieces. go for something like this for your next event. it's awesome for y.matern we have everything for every step of the way. >> reporter: it's all affordable. he's how it works. choose from these two plans. update gets you four items per nth for $89 or pay $159 for unlimited. then go in, pick out what y want, scan, and go. so from every day to maternity to even the big e day. >>ve brides come in with their bridesmaids with their mothers, with their fute mothers-in-law, and we have an option for pretty much everyone. >> reporter: daniel roen from d.c. says yes to sparkly dress at rent the runway in georgetown. the quick option allowed roen to capture this moment wh her dad. a quick option, a quick dance, and aorever treasured moment. susan hogan, news 4. >> other similar services include gwynni bee, armoire, and maiafleur. rent the runway has an actual store so you can go in and try on the clothes before you rent them. >>> and we want to wish